McVeggie
McVeggie in India
†Percentages are roughly approximated using US recommendations for adults.

The McVeggie is a veggie burger sold by the fast-food restaurant chain McDonald's. It was introduced in 2012 in India when McDonald's opened its first vegetarian-only restaurant in the country.

Description

The vegetarian-based burger contains a battered and breaded patty which is made of peas, corn, carrots, green beans, onions, potatoes, rice and spices, served in a sesame toasted bun with eggless mayonnaise and lettuce.[1]

History

McVeggie in Brazil in 2018

During the widespread of vegetarianism in India in 2012, McDonald's opened its first vegetarian-only restaurant and served McVeggie.[2] They also serve it in Hong Kong,[3] Germany in February 2010,[4] South Australia in May 2019,[5] Finland[6] and Sweden in 2017,[7] Belgium and Greece,[8] Malaysia,[9] Portugal in 2016,[10] Switzerland,[11] and in New Zealand as of December 2019.[12]

In Sweden and Portugal, McVeggie was replaced by the McPlant in 2022.[13]

Reception

The McVeggie has received mixed reviews. While the trend meat eaters to eat more "flexitarian" was successful, according to the New Zealand Vegetarian Society, the offer of a McVeggie was not quite vegetarian and it represented a "missed opportunity".[1] McDonald's website ended up with them saying the burger is "Not vegetarian due to our cooking method".[14] When the New Zealand Vegetarian Society shared a post on Facebook about the McVeggie for people's opinion,[14] multiple user complained and claimed it misleading, and expressed their annoyance that they are unable to consume the burger as it was contaminated with meat.[12] While some people said that they feel the burger is a tiny step in the right direction, some of them described it as "disappointing", and some also said that "They have made completely the wrong call, the world is moving towards plant-based eating and this is so off the mark, it's almost funny".[15]

See also

References

  1. ^ a b Graham-McLay, Charlotte (December 5, 2019). "McDonald's NZ launches 'not quite vegetarian' McVeggie burger" – via www.theguardian.com.
  2. ^ "Archived copy". Archived from the original on 2017-08-18. Retrieved 2020-01-02.((cite web)): CS1 maint: archived copy as title (link)
  3. ^ Tyler, Jessica. "21 of the most surprising McDonald's menu items you still can't get in America". Business Insider.
  4. ^ "Veggie burger, coffee to fuel McDonald's in Germany". Reuters. February 9, 2010 – via www.reuters.com.
  5. ^ Khalil, Shireen (May 1, 2019). "Macca's unleashes long-awaited burger". News.com.au.
  6. ^ "Flexitarians rejoice, the McVeggie is here - McDonald's". www.voxy.co.nz.
  7. ^ "McDonald's launches the McVegan burger - but only in some countries". The Independent. December 14, 2017. Archived from the original on 2022-05-12.
  8. ^ "McDonald's items you can get in other countries, but literally no where else". UK. August 9, 2019.
  9. ^ "McDonald's Malaysia Drive-Thru Challenge - Hot-screensaver". August 21, 2008. Archived from the original on 2008-08-21.
  10. ^ "McDonald's Institucional". Archived from the original on 2018-01-15. Retrieved 2020-01-02.
  11. ^ Schlossberg, Mallory (July 2, 2015). "26 crazy McDonald's items from around the world". Business Insider Australia.
  12. ^ a b Business, Amy Woodyatt, CNN. "In New Zealand, McDonald's new McVeggie burger is not strictly vegetarian". CNN. ((cite news)): |last= has generic name (help)CS1 maint: multiple names: authors list (link)
  13. ^ "McPlant Returns To All 250 McDonald's Stores In The Netherlands". Plant Based News. October 7, 2022.
  14. ^ a b Taylor, Emma. "McDonald's in New Zealand has launched a McVeggie burger that isn't suitable for all vegetarians". Insider.
  15. ^ "McDonald's launches McVeggie burger that 'may not be suitable for vegetarians'". The Independent. December 6, 2019. Archived from the original on 2022-05-12.
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