The Tampa Bay media market is Florida's second-largest metropolitan area with a variety of print, online and broadcast media outlets serving the region. The U.S. Census Bureau estimates the population for the Tampa-St. PetersburgMetropolitan Statistical Area (MSA) at 3,194,831 according to the 2019 est. The Tampa Bay media market also includes Citrus, Manatee, Sarasota and Polk counties which is over 5,000,000 when combined with the Tampa Bay (MSA).[1] Polk County is also served by media from Orlando.
The first newspaper in Tampa was the Florida Peninsular.
The major daily newspaper serving the area is the Tampa Bay Times. The Tampa Bay Times, which was known as the St. Petersburg Times from 1898 until January 2012, is the largest newspaper by circulation in the southeastern United States at over 400,000, which is over 50% more than Florida's next largest newspaper, the Orlando Sentinel.[2] It distributes a free Monday-through-Friday tabloid called tbt* in most areas of Hillsborough, Pinellas, and Pasco counties.
The Tampa Tribune was Tampa's longest-running newspaper, first published in 1895. The Tribune was one of several local daily newspapers serving Tampa in the early 20th century, but after buying the Tampa Times in 1958, it became Tampa's main morning daily for the next several decades. (The Tribune published the Tampa Times as an afternoon daily until 1982.) In more recent years, "The Trib" published a portfolio of standalone weekly newspapers throughout the region, many of which are still published by the Tampa Bay Times, including the Plant City Courier & Tribune, Brandon News & Tribune, South Shore News & Tribune, Northeast News & Tribune, Carrollwood News & Tribune, South Tampa News & Tribune, Northwest News & Tribune, Central Tampa News & Tribune, The Suncoast News, and the Spanish languageCENTRO Tampa. Stiff competition with the St. Petersburg / Tampa Bay Times for subscribers and advertising revenue led to several changes of ownership and rounds of layoffs for the Tampa Tribune during the 2000s, and in May 2016, the Tampa Bay Times bought and folded its main competitor. The Times added some of the Tribune's reporters and columnists to its staff while laying off others as it consolidated operations.[3]
The Tampa Bay area is also served by a variety of regional newspapers and weeklies. La Gaceta is a weekly trilingual (English, Spanish and Italian) newspaper published in Tampa's historic Ybor City since 1922.[4] Two newspapers serve the local black community: the Florida Sentinel Bulletin (Tampa) and The Weekly Challenger (St. Petersburg). Creative Loafing Tampa (also known for a time as the Weekly Planet) is the area's primary alternative weekly. The Oracle serves the University of South Florida and its surrounding community. The Tampa Bay Business Journal is the region's business publication of record. The Osprey Observer is a weekly that serves East Hillsborough County with five separate publications, three of which carry the Osprey Observer moniker and a fourth, The Christian Voice that is distributed through local churches. Some lesser-known papers include Tampa Bay Newspapers TBNWeekly and the Tampa Bay Informer.
Several print magazines serve the Tampa Bay area. Tampa Bay Magazine, established in 1986, is printed monthly and features dining and entertainment content. Tampa Bay Parenting Magazine was established in 2007, and it features content for and about local families.
Several cities outside the Tampa-St. Petersburg core but within the Tampa Bay media market have smaller-circulation daily newspapers with overlapping coverage and distribution areas. They include The Bradenton Herald, Sarasota Herald-Tribune, The Ledger of Lakeland, The News-Chief of Winter Haven (published by The Ledger), the Citrus County Chronicle (based in Inverness), and previously Hernando Today (based in Brooksville) as well as Highlands Today (based in Sebring). Both of the Today newspapers were published by The Tampa Tribune. Hernando Today was shuttered by the Tribune in 2014; Highlands Today was briefly continued by the Times before being sold and merged into the Highlands News Sun.
Television
WUSF-TV studios in Tampa
The Tampa Bay area is the nation's 11th-largest TV market and largest TV Market(DMA) in the state of Florida, according to Nielsen Media Research,[5] with 1,822,550 TV households.
Fourteen television stations serve the region (network O&O's in bold):
The Tampa Bay television market is only one of a handful of markets to have duplicate network affiliations (in this case, ABC) in the same market. The reason for this was that WTSP, channel 10 which was the ABC affiliate at the time, had a smaller transmission tower in southwest Pasco County in Holiday. This resulted in a poor to non-existent ABC signal in the southern half of the market. The rest of the network television stations broadcast from a higher tower in the Riverview area of east-central Hillsborough County. When the three (ABC, CBS and Fox) television stations switched network affiliation, the ABC affiliate now could be picked up in the southern half of the market. At around the same time, WTSP became a CBS affiliate and received a waiver increase their power, but it did not correct the problems with reception in Sarasota County. In 2011, WSTP received a waiver to move their transmitter to the Riverview antenna farm which alleviated their reception issues in Sarasota County. They did need to dampen their signal slightly to the southeast as to not interfere with the station broadcasting on channel 10 in Miami-Fort Lauderdale. With the switch in networks, the Sarasota ABC affiliate (WWSB, Channel 40) now deemed redundant by ABC. WWSB was served a termination notice from ABC, but they petitioned the FCC to maintain the affiliation with ABC and it was granted. WWSB transmits from an antenna near Rye in Manatee County and can be received in all but the far northern counties of the market. It has also been included on several of the cable TV systems as an alternative to WFTS, channel 28 in Tampa.[6]
Radio
The Tampa Bay area is the nation's 19th largest radio market, according to Arbitron Research.[7] More than 70 radio stations exist, split almost evenly between the AM and FM band. Most major programming formats are represented by the corporations of iHeart Media, the biggest owner of radio stations in the area, followed by Cox Media Group and Beasley Broadcasting. The area is also home to at least two non-profit radio stations, WMNF and WUSF. Christian stations include The Joy FM and WBVM. In addition, many Orlando-area stations can be heard in the northern and eastern reaches of the metropolitan area.
These stations were rated by Arbitron in January 2014:
