It has been suggested that this article be merged into DPG Media. (Discuss) Proposed since January 2021.
The logo and sign of VMMa. prior to its rebranding
The logo and sign of VMMa. prior to its rebranding
The prior logo of Medialaan, when it was still known as VTM.
The prior logo of Medialaan, when it was still known as VTM.

Medialaan was a Belgian company, best known as parent company of the first Flemish commercial television station: VTM. In 2018 De Persgroep acquired a 50 percent stake in Medialaan and rebranded the company as DPG Media.


Medialaan was founded in 1987 as Vlaamse Televisie Maatschappij by nine Flemish newspaper and magazine publishers, each with an 11.1% share, Perexma, Roularta, TVV, IUM, Almaspar, De Vlijt, Hoste, Concentra, and Drukkerij Het Volk. Several TV and radio sister stations, generally targeting a more specific segment of the Flemish audience (such as youth), have been added. After 1998, De Persgroep and the Roularta Media Group each had a 50% share of the company. On 31 May 1999 the name was changed to Vlaamse Media Maatschappij (VMMa) (English: Flemish Media Company), and in February 2014 the name was again changed to Medialaan (meaning 'media avenue'), reflecting the street in Vilvoorde on which it is located.[1]

In 2018 De Persgroep acquired Roularta's 50 percent stake in Medialaan. Roularta received a 50 percent stake in Mediafin and 217.5 million euros in cash.[2] This turned De Persgroep into the sole owner of Medialaan. On 23 May 2019, The company merged Medialaan with its newspaper and magazine publishing holdings.[3] The combined company took on the name of DPG Media and phased out the Medialaan name.

Rivalry with the VRT

Medialaan's main competitor was the Flemish public broadcaster VRT; their rivalry even has a nickname 'Mediaoorlog', and it supposed suspension Pax media. Woestijnvis, which incorporated the former Flemish SBS-stations, is a more distant third, other stations are minor.

Television channels

Final channels

Former channels

Radio (Qgroup)

Qgroup was the holding for the radio stations of Medialaan. The group is active in Belgium and the Netherlands.

Final radio stations

Former radio stations

Mobile operators

Medialaan owns 3 MVNO's

On Demand

Medialaan has 2 on demand services:


  1. ^ Farewell VMMa at Retrieved 06/02/2014.
  2. ^ "Roularta stapt uit Medialaan en in Mediafin". Roularta. Retrieved 7 September 2018.
  3. ^ "Medialaan en De Persgroep Publishing worden één bedrijf". Medialaan. Archived from the original on 7 September 2018. Retrieved 7 September 2018.