Type | Private company |
---|---|
Industry | Advertising, information technology |
Predecessors | MediaBank, Donovan Data Systems |
Founded | March 2012 |
Headquarters | , |
Key people | Bill Wise (co-founder & CEO)[1] |
Revenue | $400 million[2] |
Number of employees | 1200 (2021) |
Website | www.mediaocean.com |
Mediaocean is an advertising services and software company, headquartered in New York City. [3]
As of 2020, the company employed 1200 people.[4]
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[7]
In May 2015, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing.[8]
In 2018, Vista Equity Partner explored a sale of Mediaocean.[9]
In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10]
In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11]
In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[12]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[13]
In August 2021, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[14] [15][16]
Mediaocean is managed by CEO Bill Wise. Other key executives are:[17][18]
The company provides advertising purchasing, accounting, communication, advertising integration, and other services, such as DARE. Mediaocean handles over $150 billion of advertising spending a year.[2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[19]