This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: "Mekupelet" – news · newspapers · books · scholar · JSTOR (August 2013) (Learn how and when to remove this template message)
Mekupelet
The Mekupelet bar in its Hebrew-language wrapper
TypeDessert bar
Place of originIsrael
Main ingredientsMilk chocolate

Mekupelet (Hebrew: מקופלת) (sold in English-speaking markets as Chocolate Log[1]) is a bar of thinly folded milk chocolate produced in Israel since 1935 by Elite,[2] now a subdivision of the Strauss Group.[3][4] The Hebrew name means "folded".[3] It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.[2]

Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.

History

In 1992 the motto "down to the last crumb" was launched.[4]

Variations

Several varieties of Mekupelet have been produced over the years, including:

References

  1. ^ "Elite Mini Mekupelet Chocolate Log 0.88 oz".
  2. ^ a b Prinz, Rabbi Debbie (2014-05-14). "On the Trail of Chocolate". Jewish Journal. Retrieved 2023-01-06.
  3. ^ a b hersh (2022-11-27). "Top Ten Israeli Snacks". Aish.com. Retrieved 2023-01-06.
  4. ^ a b c "Mekupelet". www.strauss-group.com. Retrieved 2023-01-06.


Categories