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((Short description|Chinese clothing company))
((Refimprove|date=February 2008))
((Infobox company
| name = Metersbonwe Group <br /> 上海美特斯邦威服饰股份有限公司
| logo =
| image = Meterｓ bonwe in Shanhai.jpg 
| type = [[Private company]] 
| genre = 
| foundation = 1995
| founder = [[Zhou Chengjian]]
| location_city = [[Shanghai]]
| location_country = China
| location =
| origins =
| key_people = 
| area_served = China
| industry = [[Textiles]] and [[clothing]]
| products = 
| services =
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent =
| divisions = 
| subsid = 
| owner =
| homepage = ((url|http://www.metersbonwe.com))
))
 
'''Metersbonwe Group''' (((zh|s=上海美特斯邦威服饰股份有限公司))), marketed as '''Meters/bonwe''' is China's leading casualwear apparel company. Metersbonwe opened its first store in [[Wenzhou]] on April 22, 1995. By the beginning of 2007, the company operates around 1,800 stores across [[China]] and has over 5,000 employees. In 2006 the Group's retail sales exceeded RMB 4 billion, making Metersbonwe the largest casualwear retail brand in the country. The company targets 18- to 25-year-old male and female consumers. Their corporate slogan is "Be Different" (不走寻常路).

==History==
Metersbonwe was created by President and Founder, [[Zhou Chengjian]]. In the early 1990s he ventured to Wenzhou after borrowing 200,000 yuan (US$24,691). He worked everyday selling clothes in the daytime and tailoring clothes in the evening. In 1992 he tailored thousands of winter coats for other factories and started to make enough to build his own brand.

By using franchisees and building a strong team of French and local designers, the company grew by more than 30% every year. The brand quickly catered to the needs of a young and increasingly fashion conscious consumer base. By focusing on reasonable prices, the company gained increasing popularity.

The company invited Taiwanese star [[Jay Chou]] to become the brand's image ambassador in 2003. As a result, MetersBonwe became the best selling brand for the year 2004, evaluated by the China National Garments Association. In 2005 its annual earnings with the sale of the brand's clothes netted some 3 billion yuan (US$370 million).

In its new Shanghai Headquarters, opened in late 2005, the company opened a fashion museum for the public. In the museum, there are ancient and ethnic costumes and accessories, many not even found in national museums. Some parts of the collection will now be relocated to a new store opening up in late 2007 on Nanjing Road in Shanghai.

==Controversy==


=== Environmental Practices ===
In July 2011, the Metersbonwe Group - along with other major fashion and [[Sportswear (activewear)|sportswear]] brands including [[Nike, Inc.|Nike]], [[Adidas]] and [[Abercrombie & Fitch]] -  was the subject of a report by the environmental group [[Greenpeace]] entitled 'Dirty Laundry'. The Metersbonwe Group is accused of working with suppliers in [[China]] who, according to the findings of the report, contribute to the pollution of the [[Yangtze]] and [[Pearl]] Rivers. Samples taken from one facility belonging to the [[Youngor Group]] located on the [[Yangtze River Delta]] and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the [[Pearl River Delta]] revealed the presence of hazardous and persistent [[hormone disruptor]] chemicals, including [[alkylphenols]], [[perfluorinated compound]]s and [[perfluorooctane sulfonate]].<ref>Greenpeace.[http://www.greenpeace.org/international/en/publications/reports/Dirty-Laundry/ Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China].</ref>

== References ==
<references />

((Clothing companies of China))

((DEFAULTSORT:Meters bonwe))
[[Category:Clothing companies of China]]
[[Category:Clothing companies established in 1995]]
[[Category:Retail companies established in 1995]]
[[Category:Clothing brands of China]]
[[Category:Companies based in Shanghai]]

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