Company typePublic
Founded2005; 19 years ago (2005) (as mig33)
in Australia
FoundersSteven Goh and Mei Lin Ng
Area served
ServicesChat, blog, games, stickers, virtual gifts etc.
Number of employees
Increase 30
Type of site
Social entertainment platform, mobile digital, Social networking service, microblogging
Available inMultilingual (2 languages - English and Indonesian)
RegistrationRequired mig.me/download/android
Users33+ million Monthly Active Users & 3000+ Artists[2]
LaunchedDecember 2005 (2005-12)
Current statusActive
Written inJavaScript, PHP, C++ and Python

mig33 is a global digital media company focused on emerging markets. The company was registered in Australia and was listed on the Australian Securities Exchange (ASX:MIG) from 11 August 2014 to 22 August 2017. There is also a secondary listing on the Deutsche Borse (WKN: A117AB). The company was formed in Perth, Australia in 2006 and commenced operations under the name mig33. In 2014, it was rebranded migme (and underwent a product and corporate overhaul). FIH Mobile, a handset unit of Taiwanese consumer electronics group Hon Hai Precision, took a 19.9% stake in the company in 2014. Originally developed as a social chatting and gaming application for feature phones, migme has grown to become a mobile entertainment platform that services Southeast Asia, South Asia, the Middle East and Africa. The company headquarters are in Singapore.


mig33 was founded by Steven Goh and Mei Lin Ng in Perth, Australia in 2006. In 2007, it shifted operations to Silicon Valley where it focused on developing its engineering and technology capabilities and secured new venture capital. During this time, it acquired significant users in emerging markets of South Asia, Southeast Asia, the Middle East and Africa.[3]

In 2012, it shifted its headquarters in Singapore to be closer to ghg Indonesia, Malaysia, Philippines, Nepal, India and Bangladesh.[4]

The firm develops applications for Android, WAP, BlackBerry and web platforms. It has also released applications on legacy J2ME-based devices. The product was developed using open-source systems, and features group chat, social gaming and blogging functions as well as virtual gifting.[5][6] Its revamped microblogging service, launched in 2013, enables users to post up to 300 characters.[5]

Rebrand, investment and listing

On 10 June 2014 the company changed its name to migme Limited, and acquired alivenotdead.com, a Hong Kong-based artist community website co-founded by Patrick Lee, former chief executive of film review site rottentomatoes.com.[3] Also in 2014, the firm completed a merger with Latin Gold Ltd., an Australian-listed mining company, which enabled migme to list on the Australian Stock Exchange by way of a reverse takeover, effective 11 August 2014.[3][5] In 2014, FIH Mobile (a Foxconn-linked handset company) became the migme's largest shareholder through a $9.6 million investment, giving it a 19.9% stake in the company.

In October 2014, the company acquired LoveByte, a mobile app.[7] LoveByte is headquartered in Singapore.

In January 2015, migme enters e-Commerce with acquisition of Sold.sg.[8] Sold is an online pay-to-bid auction house and e-commerce business. Sold operates in Singapore and Malaysia.

Migme currently operates offices in Singapore, Kuala Lumpur, Jakarta, Manila, and Taipei.

On 20 April 2017 Solaris Power Cells, Inc. announced that it had signed definitive agreements to acquire Migme. However this deal didn't help migme to increase sales, instead they incurred a $23.1 Million after tax loss.[9] The end of the deal with Solaris, on August 10, 2017, was announced via a press brief with Reuters.[10]

Current status

The mobile app was offline since early 2018.


  1. ^ "mig33 moves to Singapore". Archived from the original on 2013-03-08. Retrieved 2012-08-16.
  2. ^ "Quarterly Operations Update 31 January 2017". Archived from the original on 9 August 2017. Retrieved 15 July 2017.
  3. ^ a b c "Mig33 acquires Alivenotdead, a site started by Rotten Tomatoes founders". finance.yahoo.com. Retrieved August 10, 2014.
  4. ^ "Offices". mig,me. Archived from the original on August 13, 2014. Retrieved August 10, 2014.
  5. ^ a b c "Asian mobile chat startup Mig33 raises $2.2M, rebrands as MigMe". VentureBeat.com. 30 April 2014. Retrieved August 10, 2014.
  6. ^ "Social Entertainment Platform". mig,me. Archived from the original on August 13, 2014. Retrieved August 10, 2014.
  7. ^ "Singapore's Migme buys LoveByte, enters apps for couples space". techinasia. Retrieved October 16, 2014.
  8. ^ "migme acquires online entertainment shopping site Sold.sg". e27. Retrieved January 21, 2015.
  9. ^ "migme sale scrapped". Business News. 2017-08-10. Retrieved 2017-08-17.
  10. ^ "BRIEF-Migme Ltd updates on agreement with Solaris Power Cells". Reuters. 10 August 2017. Retrieved 2017-08-17.