Korean soft drink
Milkis |
| Type | Soft drink |
|---|
| Manufacturer | Lotte Chilsung |
|---|
| Country of origin | South Korea |
|---|
| Introduced | 1989 |
|---|
| Color | Various milky tones |
|---|
| Flavor | Regular, strawberry, orange, muskmelon, mango, peach, pineapple, banana, apple, grape, lemon. |
|---|
| Related products | Chilsung Cider |
|---|
| Website | http://company.lottechilsung.co.kr/ |
|---|
Milkis (Korean: 밀키스; RR: Milkiseu) is a Korean soft drink produced by Lotte Chilsung, a South Korean beverage company.
It combines many of the common elements of traditional carbonated beverages such as sugar, and carbonated water with milk to create a creamy taste; its label proclaims "New feeling of soda beverage".
Milkis is available in orange, strawberry, mango, melon, banana, peach, apple, and classic (regular) flavors; the classic flavor is also featured as a glaze in pastries.[1] It is a popular beverage in South Korea, and it is available worldwide.[2]
History
Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Kong actor Chow Yun-fat in its television advertisements.[3] Chow was enjoying huge popularity from the success of the film A Better Tomorrow and his saying the catchphrase "Saranghaeyo, Milkis!" (Korean: 사랑해요, 밀키스!, literally "I love you, Milkis!") in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular.[3][4]
Popularity Abroad
The beverage has experienced a sharp increase in popularity in Taiwan. Chilsung began selling Milkis there in late 2020, exporting 200,000 cans. Demand increased rapidly, selling 2.3 million cans in 2021.[5] 10 million cans were sold in the first 8 months of 2022 alone.[6]
The drink has also seen success in the United States, selling 10 million cans in 2021, mainly through Asian supermarkets.[7]
