Milky in different flavors
Milky in different flavors

Milky (Hebrew: מילקי, milqi) is a dairy pudding produced in Israel by the Strauss corporation.[1]

Milky is claimed[by whom?] to be the most successful dairy product on the Israeli market since its debut in 1980. Milky is sold in small containers with chocolate pudding on the bottom and whipped cream on the top. Milky was identical, in its original version, to a dessert sold by Groupe Danone in Germany as "Dany Sahne".[2]

The company also produces מילקי הפוך (Milky Upside Down), with vanilla pudding and chocolate cream, as well as a vanilla-flavored Milky, a Milky with sprinkles on top, Milky chocolate mousse and an "aerated" version.

In 1986 Strauss premiered Milky's first video commercial to Israeli moviegoers entitled "Battle of the Milky." The commercial became a big hit and led to two sequels, "Battle of the Milky 2" and "Battle of the Milky 3." The actresses in the commercials were known as "Milky girls" and often became icons in their own rights, Sendi Bar, Hilla Nachshon or Bar Refaeli among them.[3] [4] In 2003, a 22-year-old Technion student, Elaad Yair, discovered that whipped cream used in Milky contained a rennet-based gelatin. Vegetarians and those who keep kosher complained, resulting in the company's announcement that it would henceforth only use vegetable-based gelatin.[5]


  1. ^ Strauss-Elite group
  2. ^ Danone's Dany Sahne product page
  3. ^ We were (almost) there first
  4. ^ Bar Refaeli and Sandi Bar back on the streets? igoogledisrael blog
  5. ^ גולדמן, דודי; יהב, יהודית (2003-11-23). "הצמחונים נגד שטראוס: הפסיקו לאכול מילקי" [Vegetarians Against Strauss]. Ynet (in Hebrew). Retrieved 2021-12-01.