Mimi Chocolate
Packet of Mimi chocolate bar orange flavour
Product typeConfectionery
OwnerMimi Chocolate Ltd.
CountryBangladesh
Introduced1965; 59 years ago (1965)
Discontinued2018 (2018)
MarketsNational

Mimi Chocolate was a Bangladeshi brand of chocolate bar and chewing gum manufactured by Mimi Chocolate Ltd. It was introduced in Bangladesh in 1965.[1] The company's chocolate products were first available in the country, so Mimi Chocolate was the first chocolate brand in Bangladesh. It had monopoly market in chocolate bar industry of Bangladesh.[2][3]

History

It was established on 4046.856 square meter industrial plot.[4] After independence of Bangladesh, Bangladesh Freedom Fighter Welfare Trust acquired Mimi Chocolate Limited which was situated in Tejgaon Industrial Area.[4][5] Mimi Chocolate was successful in business because in that time there was a few chocolate brand in Bangladesh. There was less chance to import foreign chocolate products. That's why for 18 years Mimi Chocolate was popular chocolate brand. In 1990s, Mimi used to sell chocolate bars and chewing gum with an annual value of at least Tk 6 crore.[1]

Product

As products, Mimi sold chocolate bars and chewing gum.[1] The chocolate bars were packaged in brown paper.[6]

There were two flavours of Mimi chocolate bar:

Advertising

A TV commercial of Mimi Chocolate was broadcast in BTV, which was the only television of that time.[1] The promotional activity of Mimi Chocolate was quite weak. They did not intensify their promotional activities because of less competitors.[8]

Discontinuation

17 years later, the company started to collapse due to many issues. The difference between the price of the product and its cost gradually decreases for its outdated machines. In 2000 its difference went to highest point. In 2009, Its operational activities were stopped but opened again.[9] But it couldn’t cope up with competitors and solve its issues. In 2018, Mimi Chocolate Limited was closed permanently.[2]

See also

References

  1. ^ a b c d e "Mimi Chocolate: How a childhood love died". The Business Standard. 29 December 2020. Archived from the original on 9 February 2022. Retrieved 9 February 2022.
  2. ^ a b Anny, Fatema (19 January 2022). "যে কারণে হারিয়ে গেল সেই চিরচেনা চকলেট". Somoy News (in Bengali). Archived from the original on 2022-02-09. Retrieved 2022-02-09.
  3. ^ Ferdous, Tania (7 July 2021). "বদলে যাচ্ছে আগামী দিনের চকলেট". Prothom Alo (in Bengali). Archived from the original on 9 February 2022. Retrieved 9 February 2022.
  4. ^ a b Sohag, Kazi (30 September 2021). "সরকারের কাছে ৬২৫ কোটি টাকার সম্পত্তি বিক্রি করবে মুক্তিযোদ্ধা কল্যাণ ট্রাস্ট". Manab Zamin (in Bengali). Archived from the original on 9 February 2022. Retrieved 9 February 2022.
  5. ^ M Saifullah (2012). "Bangladesh Freedom Fighters Welfare Trust". In Sirajul Islam; Miah, Sajahan; Khanam, Mahfuza; Ahmed, Sabbir (eds.). Banglapedia: the National Encyclopedia of Bangladesh (Online ed.). Dhaka, Bangladesh: Banglapedia Trust, Asiatic Society of Bangladesh. ISBN 984-32-0576-6. OCLC 52727562. OL 30677644M. Retrieved 5 April 2024.
  6. ^ Rahman, Sabah (31 January 2018). "I love the 90s". Dhaka Tribune. Archived from the original on 9 February 2022. Retrieved 9 February 2022.
  7. ^ Sanjana, Faria. "Deshi Treats". The Daily Star. Archived from the original on 2022-05-11. Retrieved 2022-02-09.
  8. ^ Sultana, Israt (8 January 2022). "What Happened to Mimi Chocolate? The Downfall of Mimi Chocolate". Business Inspection. Archived from the original on 6 July 2022. Retrieved 9 February 2022.
  9. ^ Hossain, Nazmul (29 March 2017). "বন্ধ হয়ে যাচ্ছে মুক্তিযোদ্ধা কল্যাণ ট্রাস্টের 'মিমি চকোলেট'". Share Biz (in Bengali). Archived from the original on 9 February 2022. Retrieved 9 February 2022.

External links

Bangladeshi dishes
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