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MinnMax
IndustryEntertainment
GenreVideo games, Comedy, Media criticism, Self-improvement, Music
FoundedOctober 24, 2019; 4 years ago (2019-10-24)
Founders
  • Ben Hanson
  • Kyle Hilliard
  • Suriel Vazquez
  • Jeff Marchiafava
Headquarters
Minneapolis, Minnesota[1]
,
U.S.
Key people
  • Cohorts[2]
  • Ben Hanson
  • Kyle Hilliard
  • Jeff Marchiafava
  • Leo Vader
  • Janet Garcia
  • Sarah Podzorski

  • Contributors
  • Jacob Geller
  • Kelsey Lewin
  • Ana Diaz

  • Friends
  • Matt Helgeson
  • Jason Dafnis
  • Bryan Vore
  • Ross Pfund
  • Suriel Vazquez
  • Jeff Cork
  • "Best Friend" Ronnie
  • Grant
ServicesPodcast
Online video
Discord Community
Livestreaming
Websiteminnmax.com

MinnMax is an online entertainment company based in Minnesota that focuses on "games, friends, and getting better."[2] MinnMax's flagship content is the weekly video podcast The MinnMax Show, which focuses on video game reviews and previews, industry news, and community questions. The company's output also includes live-streamed personality-driven videos, interviews with professionals in various fields,[3] and documentaries.[4] The company is led by Ben Hanson, one of four founding members and host of The MinnMax Show, with a rotating cast of Cohorts, Contributors, and Friends of MinnMax additionally contributing to the content.[2] The company is crowdfunded via Patreon, with different contribution tiers offering various incentives,[5] such as receiving the weekly podcast a day early.[6]

History and operations

In August 2019, Game Informer laid off a number of their editorial staff.[7][8][9][10] Ben Hanson, host of The Game Informer Show podcast at the time, was not included in the layoffs, but became disillusioned with working for a large corporation like GameStop and left the company several months later. On 24 October 2019, the same day Hanson left Game Informer, he launched MinnMax as a Patreon along with Kyle Hilliard, Suriel Vazquez, and Jeff Marchiafava, all of whom had been laid off by Game Informer in August.[11][5][12] The stated goal was to create a sustainable, supporter-funded video game media outlet with a larger focus on video content and community-building.[5] By receiving funding directly from supporters via Patreon, the company was specifically designed not to be beholden to corporate interests.

In addition to their flagship podcast, The MinnMax Show, a key part of MinnMax's initial pitch to supporters was game club-style content called The Deepest Dive. The first Deepest Dive discussed The Outer Worlds over multiple episodes, with community members writing in with comments and questions about the game.[13] MinnMax has continued to use this format, even expanding outside of video games for The Deepest Dive on The Thing franchise.[14]

On 10 August 2020, Hanson interviewed former Visceral Games developers Zach Mumbach and Ben Wander, leading several video game websites to report details about a canceled Star Wars game, Project Ragtag, that came to light in the interview.[15][16][17] This started a trend of details from MinnMax interviews being picked up by notable media outlets, including information about Fall Guys,[18][19] Wii U,[20] WWE,[21][22] God of War Ragnarök,[23] and more.[24][25][26][27][28]

On 16 October 2020, MinnMax released Trailheads: The Oregon Trail's Origins Documentary, which received attention from both video game[29][30] and local news outlets.[4][31] The documentary was a project Hanson started in 2009 "while working for a community television station in Roseville," with most of the featured footage having been captured years before its release.[4] MinnMax's only other documentary-style video since then has been The Oral History of PopCap Games,[32][33] which released on 5 April 2021, though Hanson has expressed interest in producing more documentaries.

Every month beginning in February 2021, MinnMax live streams a video game trivia show called Trivia Tower, open to all members of the Patreon to play as contestants. Notably, MinnMax has hosted two special editions called Trivia Tower All-Stars, which brings together various members of the video game media to compete instead of Patreon members, with 100% of the prize going to the winner's charity of choice.[34] Similarly, MinnMax has hosted several special editions of Trivia Tower in collaboration with other media outlets, which include stakes based on which community wins.[35]

Every November since 2020, MinnMax has hosted a livestream participating in Extra Life, a fundraising event for the Children's Miracle Network Hospitals.[36] Besides the MinnMax staff, these streams have included collaborations with former MinnMax collaborators, current and former Game Informer staff, and Easy Allies creators.[37][38]

Since 2022, MinnMax has been included in the voting jury of The Game Awards.[39]

Name

The company's name references the practice of min-maxing in video games,[5] as well as Minnesota, the company's primary state of operations. The two Ns in MinnMax are frequently noted in the outlet's content, with even their game of the year list, The Two Tens, referencing the letters. Furthermore, some of the company's content riffs are on the name, such as MinnFAQs, MinnSnax, and Max Spoilers.

Games of the year

Each year, MinnMax produces special episodes of the podcast called The MinnMax Awards. In these episodes, specific category awards are chosen, such as "Best Thing" and "Greatest Work of Art of All Time".[40] Furthermore, a list known as The Two Tens ranks the ten best games of the year (the first ten), as well as the next ten best games of the year (the second ten). Below are the games MinnMax has listed as number one on the first ten each year.

Year Game
2019 Resident Evil 2
2020 Final Fantasy VII Remake[41]
2021 Chicory: A Colorful Tale[42]
2022 Elden Ring
2023 Baldur's Gate 3

Recurring shows

The following table lists most of MinnMax's recurring shows, in order of their first appearance.

Title Description First Appearance Status
The MinnMax Show Flagship podcast discussing video game news and answering community questions. 26 October 2019[43] On-going
MinnFAQs Q&A show answering community questions from a live chat. 28 October 2019 Ended 1 February 2021;
Replaced by MinnMax Council
The Great GOTY Hunt Livestream playing games from within the last year. 29 October 2019[44] Ended 27 January 2021;[45][46]
Sometimes returns on New Show Plus[47]
The Deepest Dive Game club series discussing games and other media in great detail. 30 October 2019[48] On-going
Max Spoilers Spoiler discussion of media, usually a new movie, TV show, or video game. 12 November 2019[49] On-going
MinnSnax Suriel Vazquez tries various foods. 27 November 2019[50] Ended 28 February 2020;[51]
Appeared in 2nd Anniversary Celebration on 23 October 2021[52]
Tabletop Game Night (Original) Livestreams of a group playing a tabletop game in person. 6 December 2019[53] Ended 13 February 2020[54]
CrossFade Matt Helgeson and a guest discuss two albums, one chosen by each. Formerly known as MinnTrax. 2 March 2020[55] Ended 30 December 2022 (indefinite hiatus)[56]
Photomode Snap MinnMax staff rate community-submitted video game screenshots. 3 April 2020[57] Ended 12 June 2020;[58]
Has returned for some special episodes[59]
BetterQuest Community-focused podcast about "getting better" by setting monthly goals. Hosted by Ben Hanson and Jeff Cork. 29 May 2020[60] Ended 6 January 2022[61]
Refreshed Ana Diaz interviews a guest about internet culture. 29 June 2020[62] Ended 4 December 2020[63]
Watch Later Video game-focused video essays by Leo Vader. 31 July 2020[64] Ended 26 February 2021[65]
New Show Plus Weekly livestream featuring a format voted upon by Patreon supporters. The previous week's format is always included as an option in the vote. 3 February 2021[66] On-going
MinnMax Council Weekly call-in type show exclusively for Patreon supporters. Replaced MinnFAQs. 8 February 2021 Ended 24 January 2022
Replaced by Party Chat
Trivia Tower Monthly video game trivia competition. All Patreon supporters can participate through Discord. 16 February 2021[67] On-going
Party Chat Weekly show using a Discord "Stage" for discussion with Patreon supporters. Replaced MinnMax Council. 31 January 2022 On-going
Cream of the Steam Explores little-known games published to Steam that month. Hosted by Sarah Podzorski, with Ana Diaz usually appearing as the guest. Formerly known as Steam's Secret Stash.[68] 9 February 2022[69] On-going
Ana's Internet Cafe Ana Diaz and a guest interact with a live stream chat while discussing internet culture. Spiritual Successor to Refreshed. 10 August 2022[70] Ended 14 December 2022[71]
New Show Overflow Livestream that occurs in months with five Tuesdays, featuring a format that was lost in some previous New Show Plus polls. MinnMax staff choose the format instead of Patreon supporters. 17 August 2022[72] On-going
Tabletop Game Night (Revival) Tabletop game-focused livestreams. 24 August 2022[73] Ended 16 November 2022[74]
Collector Corner Kelsey Lewin of the Video Game History Foundation shows off the video game collections of community members and other guests. 23 September 2022[75] Ended 2 December 2022[76]
Better Together MinnMax staff play multiplayer games with community members. 3 August 2022[77] Ended 2 November 2022[78]

Deepest Dives

The following table lists all of MinnMax's Deepest Dives, in the order they were released.[14]

Topic Episode
Count		 First Episode Date Panel Ref
1 The Outer Worlds 3 30 October 2019 Ben Hanson, Kyle Hilliard, Jeff Marchiafava, and Suriel Vazquez [48]
2 Chrono Trigger 3 22 January 2020 Ben Hanson, Kyle Hilliard, Jeff Marchiafava, and Suriel Vazquez [79]
3 Animal Crossing: New Horizons 3 25 March 2020 Ben Hanson, Ana Diaz, Sarah Podzorski, and Kelsey Lewin [80]
4 Final Fantasy VII Remake 5 15 April 2020 Ben Hanson, Kyle Hilliard, Jeff Marchiafava, Grant, and Ronnie [81]
5 What Remains of Edith Finch 1 10 June 2020 Ben Hanson, Ana Diaz, Marcus Stewart, and Jacob Geller [82]
6 The Last of Us Part II 4 24 June 2020 Ben Hanson, Jeff Marchiafava, Suriel Vazquez, and Charles McGregor [83]
7 Halo: Combat Evolved 3 12 August 2020 Ben Hanson, Kyle Hilliard, Jeff Marchiafava, and Suriel Vazquez [84]
8 Super Mario 64 3 25 September 2020 Ben Hanson, Ana Diaz, Dan Ryckert, and Ronnie [85]
9 The Thing franchise 3 21 October 2020 Ben Hanson, Leo Vader, Mike Mahardy, and Javy Gwaltney [86]
10 Spider-Man: Miles Morales 2 18 November 2020 Ben Hanson, Ana Diaz, Kyle Hilliard, and Kyle Bosman [87]
11 Cyberpunk 2077 4 18 December 2020 Ben Hanson, Suriel Vazquez, Leo Vader, and Jeff Marchiafava [88]
12 Batman: Arkham Asylum 2 10 March 2021 Ben Hanson, Kyle Hilliard, Bryan Vore, and Brandon Jones [89]
13 Mass Effect 3 19 May 2021 Ben Hanson, Leo Vader, Joe Juba, and Sarah Elmaleh [90]
14 Final Fantasy VII Remake Intermission 1 23 June 2021 Ben Hanson, Kyle Hilliard, Grant, and Ronnie [91]
15 Dead Space (2008) 2 28 July 2021 Ben Hanson, Kyle Hilliard, Jacob Geller, Kate Sanchez, and Zach Mumbach [92]
16 Metroid Dread 2 13 October 2021 Ben Hanson, Janet Garcia, Kyle Hilliard, and Joe Juba [93]
17 Halo Infinite 2 14 December 2021 Ben Hanson, Kyle Hilliard, Jeff Marchiafava, Suriel Vazquez, and Wade Wojcik [94]
18 Pokémon Legends: Arceus 2 2 February 2022 Ben Hanson, Sarah Podzorski, Janet Garcia, and Kelsey Lewin [95]
19 Chrono Cross 4 13 April 2022 Ben Hanson, Kyle Hilliard, Joe Juba, and Rebekah Valentine [96]
20 Jak and Daxter: The Precursor Legacy 2 15 July 2022 Ben Hanson, Jeff Marchiafava, Janet Garcia, Charles McGregor, and Ryan Biniecki [97]
21 Indiana Jones and the Fate of Atlantis 2 13 September 2022 Ben Hanson, Leo Vader, Bryan Vore, and Ross Pfund [98]
22 God of War Ragnarök 3 17 November 2022 Ben Hanson, Suriel Vazquez, Jill Grodt, and Kyle Bosman [99]
23 Like a Dragon: Ishin! 3 1 March 2023 Leo Vader, Jacob Geller, Sarah Podzorski and Michael Higham [100]
24 Resident Evil 4 (2023) 3 28 March 2023 Ben Hanson, Sarah Podzorski, Kyle Hilliard, and Jeff Marchiafava [101]
25 The Legend of Zelda: Tears of the Kingdom 4 15 May 2023 Ben Hanson, Kelsey Lewin, Leo Vader, Jeff Marchiafava, Jacob Geller, Kyle Hilliard, Haley Maclean, and Jenna Stoeber [citation needed]
26 Armored Core VI: Fires of Rubicon 3 28 August 2023 Jacob Geller, Suriel Vasquez, and Renata Price [citation needed]
27 Alan Wake 2 3 26 October 2023 Ben Hanson, Sarah Podzorski, Leo Vader, Haley Maclean, and Jeff Marchiafava [citation needed]

Notable New Show Plus Series

The following are series that have been featured in New Show Plus three or more times, sorted by first appearance.[46][47][102]

Title Appearance Count
House Hunter Rise 10[notes 1]
The Great GOTY Hunt 3
E3 Memories 5
Bonus Podcast 5
Nintendo OnWine 5
Showdown 5
Sarah the Horse Girl 5
We Sports 5
We Spore 3
Walking Simulator Simulator 3
Haley's Laws, Clause, and Claws 3

Notes

  1. ^ Includes 2 Sunbreak episodes, 1 Haunted episode and 3 episodes that were produced upon reaching a Patreon goal

References

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