Miss Italia is a beauty pageant awarding prizes every year to young, female contestants from Italy. Since the first edition of the contest, in 1939, many of the contestants have gone on to notable careers in television and film.
History
The forerunner of Miss Italia was Miss Sorriso (Miss Smile), started in 1939 by Dino Villani and sponsored by a brand of toothpaste. Contestants were judged by their photographs rather than competing on a runway.[citation needed]
After a break during World War II, the contest resumed in 1946 and adopted the present-day name of Miss Italia. It was held in Stresa, which had managed to maintain its hotel infrastructure despite the war. The venue then changed several times before it was established that Salsomaggiore Terme would be the permanent, annual host of the pageant.[citation needed]
Like contemporary Italian society itself, Miss Italia has gone through many changes over the years. In 1950 it was first broadcast on the radio. But since 1987 it has been broadcast live on television. As of 1990 the chest, waist, and hip measurements of the contestants are no longer judged, and in 1994 the contest was opened to married women and mothers (the 1987 winner had been disqualified when it was later discovered she was married). In 1996, Denny Méndez became the first Miss Italia woman of colour.[citation needed]
Besides the title of "Miss Italia", during the pageant other consolation prizes are also awarded, including "Miss Elegance" and "Miss Cinema". In 1991 a separate pageant was instituted, called "Miss Italia nel Mondo", a competition for Italian women living abroad.[citation needed]
Miss Italia will no longer be held in Salsomaggiore Terme, for economic reasons. This was announced in April 2011 and a long list of cities have expressed interest in hosting the pageant. Cities include Sanremo, Rome, Fiuggi, Taormina and many more. It was officially announced that Miss Italia 2011 will be held in Montecatini Terme. Milly Carlucci will not return as host of the pageant. Fabrizio Frizzi has replaced her for Miss Italia 2011. The pageant will only take place over two nights, rather than three.[2] This year the beauty pageant contest, back in a national broadcast television. The contest will be produced by Infront and RAI, The host will be Alessandro Greco. A program by Casimiro Lieto, Luca Parenti and Alessandro Migliaccio. Directed by Francesco Ebner.[3][4]
In July 2023, in response to Miss Nederland being won by a transgender woman, Miss Italia instituted a blanket ban on trans women from competing.[5][6] As a response, several trans men applied to enter the contest.[7]
^Rocco was chosen as winner following the disqualification of the previously declared winner, Mirca Viola of Forlì. Viola was discovered to be married, and a mother, and the initial results of the pageant were overruled.
External links
Wikimedia Commons has media related to Miss Italia.
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