From 1964 to 2019, Binibining Pilipinas held the national franchise for Miss Universe, wherein it was responsible for selecting Filipinas to represent the Philippines and compete at the annual Miss Universe pageant.[3] Under Binibining Pilipinas, the Philippine representatives to the Miss Universe pageant were crowned with the title of Binibining Pilipinas from 1964 to 1971, and Binibining Pilipinas Universe from 1974 to 2011.[4] In 2012, the franchise renamed the Binibining Pilipinas Universe title to Miss Universe Philippines. The title was first used at Binibining Pilipinas 2012.[5]
In December 2019, the Philippine Miss Universe franchise was officially granted to a new organizing body, with Binibining Pilipinas Universe 2011 and Miss Universe 2011 3rd Runner-Up Shamcey Supsup-Lee as national director, and Binibining Pilipinas Universe 2006Lia Andrea Ramos as Women Empowerment Chair, paving the way for the creation of the new Miss Universe Philippines Organization. Under the new organization, a separate, standalone pageant is now responsible for the selection of the current and future Miss Universe Philippines titleholders (2020—present).[6]
In April 2023, the Miss Universe Philippines introduced a Accredited Partners Program, allowing local pageants to access MUPH branded merchandising.[7] Starting from the 2024 edition, MUPH would stop holding the traditional screening process to determine the entrants for its pageant and contestants would only be able to enter through local pageants held by accredited partners.[8]
Filipina (2020–2021) — Named for the feminine form of Filipino, the crown was crafted by the Villarica family jewelers of Bulacan. The elements of the crown represents the "qualities, aspirations, values, and symbols of the Filipino people". Swirl of leaves represents every woman who aims for success in "different forms" but still keeps "the Filipino values in their hearts"; diamond embedded in each leaf signifies "the sparkle" in the lives of people that each woman encounters; golden South Sea pearls represent four values of creativity, intelligence, optimism, and fear of God; sapphire, ruby and topaz was patterned after the blue, red, and yellow colors of the flag of the Philippines.[9][10] The crown has an estimated value of ₱5 million. (Nearly $100,000).[11]
La Mer en Majesté (2022–present) — The name translates to "The Sea in Majesty", as the crown pays homage to the sea for "she is the queen of the elements". Embedded in the crown are golden South Sea Pearls, the national gem of the Philippines, which represents "a radiant symbol of the harmonious relationship between man and nature, capturing the very spirit of the Filipinos". The crown was crafted by the French-Filipino fine jewellery brand Jewelmer.[12][13]
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