Company type | Subsidiary |
---|---|
Industry | Internet |
Founded | 2007 |
Fate | Acquired by Cheetah Mobile |
Headquarters | , |
Key people | Vianney Settini |
Products | Mobile advertising |
Number of employees | 45 |
Website | [1] |
MobPartner was a Mobile advertising network based in Paris, France.[1] MobPartner offered a mobile marketing platform.[2] MobParter offered products like performance-based advertising, mobile affiliate marketing and other mobile marketing services.
MobPartner started operations in early 2008 as a builder of mobile websites. The company's base is global, 25% US, 5% Latin America, 30% Europe, 20% Africa (mostly South Africa and Kenya, where mobile is huge) and 20% Asia. The company is based in Paris with a sales office in San Francisco.[3] On August 12, Japanese Social Networking company, GREE and MobPartner announced a partnership to offer developers and publishers on the GREE Platform a new suite of promotion tools and services.[4]
Four years after founding MobPartner, successfully raised funding of €2.5 million ($3.5 million) in single series A funding round, 29 March 2011.[5] Funding was provided by Alven Capital and New fund capital two venture capital firms.[6]
April 1, 2015, Cheetah Mobile Inc.(Chinese Mobile Advertising Company)[7] completed the acquisition of MobPartner.[8] The acquisition was valued at approximately $58 million and was paid in both cash and stock.[9]
MobPartner no longer operates independently, it served as a significant player in the mobile advertising industry, offering performance-based marketing campaigns to advertisers through its premium mobile affiliate network.