Official Moda Operandi brand logo

Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection".[1]

Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit.[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores.[3]

On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.[4] In 2013, Áslaug Magnúsdóttir left the company after an alleged falling out.[5] In 2019, Ganesh Srivats, a former Tesla, Inc. sales executive became the CEO of Moda Operandi.[6][7] Declining sales from COVID-19 pandemic caused Moda Operandi to shut down its men's business.[8]

In April, 2022, the company announced a ban on the use of exotic skins in its products.[9]

References

  1. ^ "Moda Operandi, From Aslaug Magnusdottir and Lauren Santo Domingo, Will Sell Designer Runway Fashion Direct to Consumers - WSJ". online.wsj.com. Archived from the original on 2016-04-02. Retrieved 2016-07-14.
  2. ^ "The Startup That Changed How Women Buy $10,000 Gowns". forbes.com. Archived from the original on 2016-04-28. Retrieved 2016-07-14.
  3. ^ "Moda Operandi: Click, Cash, Couture - Bloomberg". businessweek.com. Archived from the original on 2014-08-27. Retrieved 2016-07-14.
  4. ^ Marc Karimzadeh. "Moda Operandi to Offer Punk-Inspired Capsule Collection – WWD". wwd.com. Archived from the original on 2016-08-26. Retrieved 2016-07-14.
  5. ^ "Founder and CEO Aslaug Magnusdottir Leaves Moda Operandi - Business of Fashion". businessoffashion.com. Archived from the original on 2020-10-20. Retrieved 2020-09-21.
  6. ^ "When Dressing for Work is Part of the Job - NYT". The New York Times. Archived from the original on 2020-12-06. Retrieved 2020-09-21.
  7. ^ "Ganesh Srivats, Chief Executive Officer, Moda Operandi - Bloomberg People". www.bloomberg.com/. Retrieved 2020-09-21.
  8. ^ "Moda Operandi Exits Men's Business - Business of Fashion". businessoffashion.com. Archived from the original on 2020-08-14. Retrieved 2020-09-21.
  9. ^ Rachel Deeley, "Burberry Bans Exotic Skins," The Business of Fashion Archived 2022-06-21 at the Wayback Machine, 18 May 2022.

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