Modernism Week architectural bus tour in Palm Springs
Description
The primary event for the organization is an annual, eleven-day, region-wide advocacy and educational festival called “Modernism Week” which is held each February. Events are produced by Modernism Week and partner organizations and include symposia, films, lectures, tours, and a variety of opportunities to access architecturally significant buildings not otherwise available to the public.[4] Educational programs explore the mid-century modern era as it applies to architecture, design, landscape, preservation, and culture. In addition to the primary event held each February, Modernism Week offers Modernism Week-October (previously called the “Fall Preview”), a four-day event held each October.[5] This “mini-Modernism Week” was developed to provide additional educational opportunities to seasonal visitors.[6]
Mid-century modern house in Palm Springs
History
Modernism Week began in 2006 as an adjunct to two existing programs exploring mid-century architecture and design: the Palm Springs Modernism Show & Sale and the annual Palm Springs Art Museum Architecture & Design Council Symposium.[7] The National Trust for Historic Preservation named Palm Springs, California to its 2006 list of America’s Dozen Distinctive Destinations, an annual list highlighting cultural tourism destinations for architecture.[8] In 2009, Palm Springs was included on the List of Preserve America Communities and was welcomed to the program in a letter by then-First Lady Michelle Obama.[9] In 2009, Modernism Week became a California 501(c)(3) non-profit organization.[10] In 2015, a physical headquarters for the event was launched enabling visitors to gather at a central location throughout the festival. Dubbed, CAMP (Community And Meeting Place), this festival hub provides services and programs throughout the festival including serving as a depot for bus tours, educational programming, ticket sales, demonstrations, social events, and the distribution of general information.[11]
Attendance
From 2012 to 2018, annual attendance increased from 12,000 to 125,000. The number of programmed events in 2018 was 350 with attendees representing the 50 United States and 19 countries.[12][13]
In 2019, attendance increased 20% over 2018 to an estimated 152,000 participating in over 370 events resulting in an estimated economic impact for the Coachella Valley of $57 million. International visitors from 25 countries participated alongside attendees from all 50 United States. California residents accounted for the majority of attendees (54 percent) representing 445 of 482 cities in California. [14][15][16]
In February 2020, attendance was estimated at 162,000 across 375 events resulting in an estimated economic impact of $61 million. [17] Attendees represented all 50 United States and 25 countries.[18] In response to the COVID-19 pandemic 2021 and 2022 programming shifted to virtual and later, reduced in-person programming achieving a local economic impact of $50 million in 2022 as state restrictions associated with the pandemic lifted. [19][20][21][22][23][24][25] In 2023, the 11-day February festival attracted an estimated 105,477 attendees who participated in more than 350 events generating a local economic impact of $55 million. Attendees represented all 50 states and 25 countries.[26][27]
^Baker, Christopher (2008). Explorer's Guide: Palm Springs & Desert Resorts: A Great Destination. New York, NY: The Countryman Press. p. 91. ISBN978-1-58157-048-9.
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