Company type | Private |
---|---|
Industry | |
Founded | 2013[1][2] |
Founder | Shoaib Makani, CEO[3][4]
Obaid Khan, COO Joe Moran, CFO |
Headquarters | San Francisco, California |
Area served | North America, Canada |
Key people | Shoaib Makani, CEO Obaid Khan, COO Joe Moran, CFO [5] |
Number of employees | 3,500[1] |
Website | gomotive |
Motive (formerly KeepTruckin) is a technology company that builds products to improve the safety, productivity, and profitability of businesses that power the physical economy.[6]
The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more.[2][7][8][9][10]
In 2013, Shoaib Makani with co-founders, Ryan Johns and Obaid Khan, founded KeepTruckin to improve the safety and efficiency of businesses.[11] They began with an electronic logbook app for drivers to record their hours of service (HOS). Over time, they expanded the platform to solve a broad range of operational problems businesses face including vehicle and equipment tracking, driver safety, compliance, maintenance, spend management and more.[12]
In 2022, KeepTruckin rebranded as Motive to reflect the breadth of problems the company solves and the wide range of industries the company serves outside of long-haul trucking.[13][14]
Motive now serves more than 120,000 businesses,[15] across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Motive has more than 3,500 employees across eight global offices.[citation needed]
In 2013, the company secured seed capital in the amount of $2.3 million.[citation needed]
In 2015, the company secured $8 million in Series A venture funding led by Index Ventures.[16]
In 2017, the company secured $18 million in Series B venture funding led by Scale Venture Partners, Index Ventures and GV, the venture capital investment arm of Alphabet Inc.[17]
In 2018, the company secured $50 million in Series C venture funding led by IVP, GV, Index Ventures, and Scale Venture Partners.[18]
In 2019, the company secured $149 million in Series D venture funding, mostly from Capital.[19][20][21]
In 2021, the company secured $200 million in Series E venture funding, led by G2VP.[22][23][24]
In 2022, the company secured $150 million in Series F venture funding co-led by Insight Partners and Kleiner Perkins.[25][15] After funding, Motive reached a $2.85 billion valuation.[26]
Motive combines an IoT platform with AI-powered applications to automate the management of physical operations.
Sitting atop Motive’s IoT platform are applications that automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and much more. These include:
At Motive’s core is an IoT platform that connects vehicles, equipment, and facilities. It unlocks the data that makes automated operations possible. These include: