|Founded||7 February 2001(Toddington)|
|Headquarters||Toddington, Bedfordshire, United Kingdom|
|United Kingdom except Northern Ireland|
|Ken McMeikan (CEO)|
Robert Prynn (CFO)
Tim Gittins (COO)
Chris Rowlands (Chairman)
|Revenue||£791.282 million (2021)|
Number of employees
Moto Hospitality, branded as Moto, is a British service station operator which operates 59 motorway service stations across the United Kingdom. It is currently the UK's largest service area operator.
Granada, who owned the chain of Granada motorway service stations, merged with Compass in July 2000 to form Granada Compass plc. The plan was to combine the hospitality interests of the two businesses and hive off the media division, which was done by demerging the new group into Compass plc and Granada Media in 2001.
Previously, Granada had acquired Forte plc in a £3.3bn hostile takeover on 24 January 1996. It sold its French Cote France service stations to Italy's Autogrill in December 1997. The food and hospitality division of Granada was retained by Compass, which became part of its Select Service Partner (SSP) UK division, but ownership of the Granada brand and trademark passed to the new media company. The Granada name was retained on the service stations until 23 May 2001, when the 47 sites were rebranded as Moto.
Upon rebrand, Compass originally intended to use the Moto brand across Europe. In 2003, they created a joint venture with Cremonini to introduce the Moto brand across Italy. In total, 31 Italian rest stops were rebranded Moto over a 3-year period. In 2007, Cremonini bought Compass' stake in the joint company, and rebranded the sites to their own brand, Chef Express. Briefly, in the early 2000s, there was also two French sites under the Moto banner.
In 2006, Moto separated from Compass Group and SSP following successful acquisition by a consortium of investors. Macquarie Bank managed Moto until late 2015, when the company was sold to USS.
In 2008, Moto opened a new service station on the A1(M) at Kirk Deighton near Wetherby, Yorkshire. Also in the same year, they purchased Winchester Services from Roadchef, rebranding the sites under their own name.
Moto's second new build services, at M6 junction 1 in Rugby, opened on 30 April 2021. The site introduced a new logo and corporate style - the first full update in the company's history.
Moto are currently in the development stage for their third new build service area at a site located near Sawtry, Peterborough, Cambridgeshire on the A1.
In 2021, Moto became a franchisee of Pret A Manger and started adding stores to their busier MSA locations.
In 2022, Moto invested £13.5m in refurbishing 5 of their MSA sites to the new logo/ branding, refurbishment of toilets/ shower facilities, customer seating areas and food outlets. All these sites had a KFC & Pret added to the food offering at each site. Sites upgraded included Ferrybridge, Reading, Tamworth, Stafford & Donington Park.
Until 2007, Moto sites had an own-brand shop to sell products to travellers. After trial of WHSmith at select sites was deemed successful, the brand was rolled out to most Moto sites, with some exceptions (Leeming Bar, Tiverton and Todhills).
Also trialled were M&S Foodhalls, which were introduced in 2004 and now feature at most Moto locations.
One site, Lymm, features a barbershop. Previously, Toddington and Leigh Delamere sites also opened but have since closed.
In 1995, Granada thought that betting arcades would be useful at motorway services:
Most Moto locations have hotels:
The petrol stations at Moto sites are variously Esso or BP.
Selected Moto sites feature an indoor or outdoor play area within or near the main building. Outdoor play areas used to be more common but have been removed from sites for various reasons. Indoor play areas were first introduced to two service areas, Leigh Delamere Westbound and Donington, in 2016. Another indoor play area would later open at Rugby in 2021.
Moto operates various franchise outlets at some Extra MSA services. These include M&S Simply Food, Costa Coffee, West Cornwall Pasty Company, Krispy Kreme and Greggs.
Moto won awards for the quality of their internal training programme "Achieve In Moto" (AIM) at the Training Journal Awards in 2017. Moto won Gold in the category "Best Private/Commercial Programme" and also two Silver awards in the categories "Best Talent Development Programme" and "Best Operational Programme".
Moto have won awards for the standards of cleanliness in their public toilets, winning the 'Loo of the Year Award' in 2006 (for the fourth year running).