 | |
| Owner | Renault |
|---|---|
| Country | France |
| Introduced | 1998 |
| Related brands | Automotive parts, car maintenance service |
| Markets | Worldwide (50 countries) |
| Tagline | Car care all the way |
| Website | www |
MOTRIO is a brand of spare automotive parts[1] launched by Renault in 1998,[2] covering both Renault/Dacia vehicles and other brands. MOTRIO introduced a multi-brand network of repairers in 2003.[3]
MOTRIO was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.[2] As of 2021, MOTRIO is present in 21 countries with its own network consisting of 2,500 multi-brand workshops spread over 3 continents (Europe, Asia and Africa), and is present in 90 countries with multi-brand product distribution.[4]
In 2005, MOTRIO launched their website. Later that year, MOTRIO introduced Motelio, a management software for car dealers. Since January 2010, Renault was one of the first carmakers to introduce its own tires in France, Portugal, Germany, Turkey, Romania, Spain and Belgium.[5][6] The new product line sold more than a million units in two years.[7]
MOTRIO regularly participates in car trade fairs, such as:
Since 2005, MOTRIO has sponsored sports events, car crews and pilots.[8]
In 2021 and 2022, MOTRIO won Allogarage's "Meilleurs Garages de France" award, which recognises the best repair centres in France. On both occasions, the brand proved to be the car service network that most satisfied French customers. At Autopromotec 2022, Renault Italia and its network won the GIPA Trophy of Excellence in the "OES Network Satisfaction" category for generalist brands.[9]
