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((short description|Private jewelry company))
((Infobox company
| type          = [[Private Company|Private]]
| foundation    = ((Start date and age|1890|df=yes/no))
| location      = [[Dubai]], [[Geneva]]
| key_people    = [[Robert Mouawad]], [[Fred Mouawad]], [[Alain Mouawad]], [[Pascal Mouawad]] and  [[Jimmy Mouawad]]
| industry      = [[Retail]]
| products      = [[Jewelry]], [[watches]]
| num_employees = 500+ (2013)
| homepage      = ((URL|www.mouawad.com))
|))

'''Mouawad''' is a family-owned international company of Lebanese origin that makes and sells jewelry, objects of art, and luxury watches.<ref>((cite web|title=First look: Johnny Wujek and Pascal Mouawad's jewelry collab|date=20 November 2013|url=http://www.hollywoodreporter.com/news/johnny-wujek-pascal-mouawads-glamgirls-657781|access-date = 20 November 2013))</ref> The firm has headquarters in [[Geneva]], [[Switzerland]], with a [[Middle East]] headquarters at [[Jumeirah Lakes Towers]] in [[Dubai]], as well as locations in [[Thailand]], [[Malaysia]], [[Singapore]], and the [[United States]].<ref>((Cite web|url=https://www.synergiaone.com/mouawad.html|title = Synergia One Group of Companies))</ref> Founded in 1891 in [[Beirut]], [[Lebanon]] by David Mouawad,<ref name=David>((cite web | last=David | first=Robert Mouawad Website | title=David Mouawad | url=http://www.robertmouawad.com/f_aboutus.html | access-date = 8 August 2014))</ref> the firm is now led by 4th generation co-guardians [[Fred Mouawad]],<ref>((Cite news|url=http://www.prestigemag.co/2017/03/mouawad-une-histoire-dexcellence/|title=Mouawad a Story of Excellence - Prestige Magazine|date=2017-03-02|work=Prestige Magazine|access-date=2017-03-07|language=en-US))</ref><ref name="fred">((cite web | last=FredMoauwad | first=Fred Mouawad Website | title=Fred Mouawad | url=http://www.fredmouawad.com/ | access-date = 8 August 2014))</ref> Alain Mouawad and Pascal Mouawad.<ref name="pascal">((cite web | last=PascalMoauwad | first=Pascal Mouawad Website | title=Pascal Mouawad | url=http://www.pascalmouawad.com/ | access-date = 8 August 2014))</ref><ref name="About Us">((cite web | last=About Mouawad| first=Mouawad Company Website | title=Our Story | url=http://www.mouawad.com/about/our-story/ | access-date = 7 April 2013))</ref>

==History==
===First generation===
The Mouawad Company and brand began with David Mouawad (1865–1951) who spent more than two decades in [[New York City]] and [[Mexico]] learning the craft of watchmaker, goldsmith, and jeweler before returning to [[Beirut]] in 1891. He opened a small shop in [[Beirut]] in 1908 where he combined the trade of watch and jewelry repairs, with his passion for creating intricate clocks and fashioning one-of-a-kind pieces commissioned by wealthy clients.<ref name="About Us" /><ref>((cite web | title=The Mouawad Magic | url=http://famousdiamonds.tripod.com/mouawadmagicdiamond.html | access-date = 26 March 2012))</ref>

===Second generation===
His son Fayez Mouawad (1917–1990) expanded the business in the 1950s when he moved to [[Saudi Arabia]].<ref>((cite web | title=Christies Jewelry Guide  | url=http://www.christies.com/features/guides/jewelry/jewelers.aspx#item10 | access-date = 26 March 2012))</ref> He was able to capitalize on the [[Middle East|Middle East's]] increased oil wealth by making personalized jewelry for people in the area.<ref>((cite web | title=About Us | url=http://www.mouawad.com/about/our-story/default.aspx | access-date = 7 April 2013))</ref>

===Third generation===
The firm moved into the European and worldwide market under Fayez's son, Robert Mouawad. He had initially studied in [[Europe]] to become a doctor, but returned after being convinced by his father to join the family business. He started as a salesman with Mouawad in order to learn the business from the ground up, later entering into an agreement with his father to take over the business as the sole president. In the early 1970s, Robert moved the headquarters to [[Geneva]], [[Switzerland]].

He took many risks with the firm by purchasing some of the world's largest diamonds. He expanded the brand into [[Europe]], [[Asia]], and [[North America]] and began producing watches in the early 1990s. He's also contributed to jewelry education and research through support of the [[Gemological Institute of America]] whose campus in [[Carlsbad, California]] is named in his honor.<ref>((cite web | publisher =Gemological Institute of America | title= Campus Overview | url=http://www.gia.edu/gem-education/carlsbad#campus-overview
| access-date = 7 April 2013))</ref>

Robert Mouawad acquired a historical residence in [[Beirut]], [[Lebanon]] to host his collections of fine arts and antique pieces, and in 2006 established the [[Robert Mouawad Private Museum]] for his collections of books, ceramics, architectural elements, pottery, ancient weapons, carpets, jewelry, [[Objet d'art|objets d'art]] and rare precious stones.<ref>((cite web | title=A New Cultural Conception | url=http://www.robertmouawad.com/museum_main | access-date = 7 April 2013))</ref>

===Fourth generation===
In 2010, Robert Mouawad left the firm to focus on his real estate group, the Robert Mouawad Foundation, and his museum. He officially retired on January 1, 2010, and the company was then led by his sons [[Fred Mouawad]] and Pascal Mouawad.<ref>((cite web | last=Middle East Media LLC | title= Robert Mouawad announces his retirement from the Mouawad Jewellery Group | url=http://www.mpp-me.com/NewsDescription.aspx?Pkey=9AFD3C7F-AEA3-4C6F-96E2-49B6E3779E34 | access-date = 26 March 2012))</ref><ref>((cite web | last=Arab News | title=A New Era For Mouawad | url=http://arabnews.com/lifestyle/offbeat/article569892.ece?service=print | access-date = 26 March 2012))</ref> Alain Mouawad joined to head up the watch division in January 2013.<ref>((Cite web |date=30 January 2013 |title=Alain Mouawad new Guardian of Mouawad Watch |url=https://saudigazette.com.sa/article/30356 |access-date=13 April 2023 |website=saudigazette.com))</ref>

((Gallery
|title= Generations of the Mouawad Family
|width=160
|height=170
|align=center
|File:DavidMouawadProfilePicture.jpg|David Mouawad
|File:FayezMouawadProfilePicture.jpg|Fayez Mouawad
|File:RobertMouawadProfilePicture.jpg|Robert Mouawad
|File:Fred, Alain and Pascal Mouawad.jpg|Alain, Fred & Pascal Mouawad
))

===Diamond collection===
((More citations needed|date=July 2022))[[File:Ahmad Abad.jpg|thumb|The Ahmedabad diamond]]
[[File:MouawadDiamondIndoorPears.png|thumb|Indore Pears diamonds]]
[[File:Mouawad Lilac.jpg|thumb|The Mouawad Liliac diamond]]
Diamonds owned by the Mouawad family include the Ahmedabad which is a pear shaped diamond that weighs 78.86 carats with a D-VS1 Grade.((citation needed|date=May 2020))

Mouawad is the owner of the Indore Pears which are linked to the Malabar Hill Murder. In January 1925, armed men attacked a car in [[Bombay]] which was being driven by an official of the Bombay Corporation. The passenger in the vehicle was a young Muslim woman who was the subject of the attack. The official was killed and four British officers came to the aid of the woman. Robbery was not the motive for this crime as the young woman was believed to be a dancer at the Court of [[Tukoji Rao III]]. The woman escaped from being a concubine and the murder was believed to be retaliation. The diamonds were purchased several times throughout the years until they were purchased by Robert Mouawad in 1987.<ref>((cite web | last=Moawad Company Site | title= Mouawad Diamond Collection: Indore Pears | url=https://www.mouawad.com/en/diamonds/diamond-gallery/idora-pears | access-date = 5 April 2012))</ref>((primary source inline|date=May 2020))

The Queen of Holland diamond ([[:it:Regina d'Olanda]]) is another  in the Mouawad collection. Its origin is unknown; however, it was believed to have been brought from [[South Africa]] to the [[Netherlands]]. It was first cut in 1904 by F. Freidman & Co. who made it a cushion-cut and named it after [[Wilhelmine Amalia of Brunswick-Lüneburg|Queen Wihelmina of the Netherlands]], which is incorrectly referred to as Holland. The diamond was re-cut sometime after the 1960s into its current weight of 135.92 carats. It is judged to be internally flawless and 'D' color by the [[Gemological Institute of America]].<ref>((cite web | last=Antique Jewelry History | title= Queen of Holland | url=http://www.langantiques.com/university/index.php/Queen_of_Holland | access-date = 5 April 2012))</ref> This diamond was also formerly owned by [[William Goldberg (diamond dealer)|William Goldberg]].((citation needed|date=May 2020))

Mouawad is the owner of the [[Jubilee Diamond]]. The Jubilee Diamond was known as the Reitz Diamond and is a colourless, cushion-shaped diamond weighing 245.35 carats (49.07 grams). It is the sixth-largest diamond in the world and originally named after [[Francis William Reitz]] who was the president of the [[Orange Free State]] at the time the diamond was discovered in the area.<ref>((cite web | last=Encyclopædia Britannica | title= Jubilee diamond (gem) | url=http://www.britannica.com/EBchecked/topic/307073/Jubilee-diamond | access-date = 5 April 2012))</ref> The Jubilee is the largest diamond in the Mouawad collection.<ref>((cite web | last=Mouawad Diamond Collection | title= Jubilee Diamond | url=http://www.mouawad.com/about/diamond-gallery/ | access-date = 5 April 2012))</ref>

The Mouawad Lilac is estimated to be worth $20M (USD) and weighs 24.44 carat. It is an emerald cut pink diamond that is so saturated with color that it gives off a purplish, almost maroon, hue.((citation needed|date=February 2019))

==Guinness World Records==
[[File:Mouawad Splendor.jpg|thumb|The Mouawad Splendor diamond]]
Mouawad has five [[Guinness World Records]]:
The most valuable jewellery coffer in the world — the Flower of Eternity Jewellery Coffer  ($3.5M),<ref>((cite web|title=World's most valuable jewellery box valued at $3.5m unveiled in Qatar|url=https://www.thepeninsulaqatar.com/article/22/02/2017/World-s-most-valuable-jewellery-box-valued-at-$3.5m-unveiled-in-Qatar|access-date=22 February 2017))</ref> the most valuable necklace in the world ($55M) — the Mouawad L’Incomparable Diamond Necklace featuring the world's largest internally flawless diamond, the Incomparable diamond (407.48 carats).<ref>((cite web|title=The most valuable necklace in the world ($55M) — the Mouawad L'Incomparable Diamond Necklace|url=http://www.guinnessworldrecords.com/world-records/2000/most-valuable-necklace|access-date=10 July 2014))</ref>
The most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M).<ref>((cite web|title=The most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M)|url=http://www.guinnessworldrecords.com/world-records/8000/most-valuable-handbag|access-date=10 July 2014))</ref>

==References==
((reflist))

==External links==
*[http://www.mouawad.com/ Company Website]
*[http://www.robertmouawad.com Robert Mouawad Homepage]
*[http://www.roberge.ch Roberge]
*[http://www.gia.edu/ GIA Website]

[[Category:1908 establishments in the Ottoman Empire]]
[[Category:Companies based in Dubai]]
[[Category:Clothing companies of Switzerland]]
[[Category:Emirati brands]]
[[Category:Fashion accessory brands]]
[[Category:High fashion brands]]
[[Category:Luxury brands]]
[[Category:Swiss brands]]
[[Category:Watch manufacturing companies of Switzerland]]

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