It is a pop, electronic, hip hop and funk album, incorporating trap, bubblegum and electronic sub-genres such as ambient, disco, dubstep, house and tropical house. It was supported by six singles: "What If I Go?", "Lovesick", "1 Night", "All Around the World", "Second 2 None" / "Blu" and "Nuggets" / "Helpline". Upon release, it received positive reviews by critics, and debuted at number 19 on the UK Albums Chart and at 192 on the US Billboard 200.
Background
After playing guitar, bass, drums and singing in local punk, hardcore, deathcore and gospel bands, Alex Crossan started self-producing at the age of 15, "searching for samples on YouTube and other corners of the internet".[3] At 16, he started to make electronic songs using Ableton Live, and began uploading them to SoundCloud the following year, under the alias Mura Masa.[4]
He posted his debut mixtape Soundtrack to a Death to SoundCloud, later released by Jakarta Records on 17 November 2014.[5] The following year, he released his debut EP, Someday Somewhere, on 10 April.[6] He announced in December 2016 that the follow-up would be an album titled To Fall Out of Love To.[7][8] He later changed the name to Mura Masa.[9]
Recording
Crossan told about the recording of "Lovesick": "The first thing he [ASAP Rocky] said was that it made him feel really tropical, like he was in Ibiza or something and I was like, 'OK let's roll with that'. But then I said to him that it was about being stupid and feeling lovesick and hanging over a girl and he brought that to it as well. It was super fun, we hung out, smoked cigarettes, talked about fashion and Tame Impala."[7]
He also told about the recording of "1 Night": "I wanted to send Charli something that was poppier for me. But more of a left turn for her. I mean, she's a pop star and I'm not. You could say I make pop music, but there's something else going on there was well—it's not just brazen pop. But I thought it'd be fun to meet her halfway".[3] "Second 2 None" was recorded in few takes, with Crossan adding Christine and the Queens' harmonies after production.[10]
Crossan recorded the instrumental of "All Around the World" in 2016. While in Interscope Studios, Crossan received an email from "Desiigner's people" with the choruses and ad-libs for the track. Crossan and Desiigner worked on the song's lyrics later.[11] "Firefly" was recorded in 2015 for Someday Somewhere. It received attention when Crossan alleged the song was copied in Ariana Grande’s "Be Alright".[12][13] As a result, Grande credited Crossan (as "Alexander Crossan") and Neo Joshua, the track's songwriters, as co-writers of "Be Alright".[14]
"Love for That", featuring vocals from British synth-pop musician Shura, was released as a buzz single for the album in October 2015,[22] but did not make the album's final cut. The album's lead single, "What If I Go?", was released in April 2016.[23] The album's second single "Lovesick", which features vocals from ASAP Rocky, was released in September 2016. "Lovesick" was originally released as an instrumental, entitled "Lovesick Fuck",[24] and was featured on Mura Masa's EP Someday Somewhere.[6]
At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream publications, Mura Masa received an average score of 78, based on 13 reviews, indicating "generally favourable reviews".[26]
In his three-and-a-half star rated review for AllMusic, Paul Simpson claims that, "Musically, Crossan's work is a mix of various 'future' styles (bass music, trap, house, etc.), and he often combines light, sunny, island-like tones with lovesick, melancholy themes. His production style is expressive and detailed yet a bit restrained, rather than going for over the top maximalism at every opportunity."[21]
