|Original author(s)||Channel 5|
My5 (previously Five Download and later Demand 5) is the brand name of video-on-demand services offered by Channel 5 in the United Kingdom. The service went live on 26 June 2008. It is owned by Paramount Global and operated by their Paramount Networks UK & Australia division.
As Five Download, the service offered downloads in Windows Media Video format of the US imports CSI, House and Grey's Anatomy. Individual episodes could be 'rented', with some episodes available seven days before they appeared on TV.
More varied content from Channel 5's programming has become available since June 2008, with a wider prevalence of free content offered for 30 days after broadcast. In January 2009, Demand 5 began to offer content in the Flash Video format, allowing users with Apple Macintosh computers to access their content.
My5 is the main source of on-demand programmes from Viacom services like Channel 5, 5Star and Pluto TV. It offers a seven-day catch-up service as well as an archive of past shows.
My5 launched on Facebook in August 2010, becoming the first television network in the world to embed its programming into the social networking site.
My5 had been available on SeeSaw since the launch of the service, with access to My5's archive of shows such as Cowboy Builders, Fifth Gear, Home and Away, Neighbours and many more. In September 2011, all My5 content was removed from SeeSaw.
In February 2010, My5 launched on TV.com with around 250 hours of archive content as well as catch-up. This represented the first major deal for long-form content in Europe for TV.com. As part of the deal, advertising is sold by Channel 5's now-relative company CBS Interactive.
My5 is also partly available on YouTube, launching in the United Kingdom on 4 December 2009. My5's catch-up content reaches YouTube shortly after TV transmission and users are able to browse 250 hours of the broadcaster's archive content.
Demand 5 launched on BT Vision on 7 October 2008. Demand 5 was removed from BT Vision on 6 October 2010, although the two companies continued discussions in a bid to reinstate the service, having previously stalled during contract renegotiations. The service returned to BT Vision in May 2011.
Demand 5 is available as part of Freesat's second generation Free Time guide, having been added on 6 August 2013, offering the last seven days of programming integrated to the TV guide.
On 26 July 2013, Now TV released a Now TV-branded Roku streaming box, including a Demand 5 app. Three days after the release of the Now TV Box, Roku added Demand 5 to its own range of streaming devices. The Roku service continued to operate in the Demand 5 format until December 2018, when it was upgraded to My5.
On 26 July 2012, it was announced that Demand 5 would be added to On Demand later in the year. The service was made available on 26 September 2012.
In September 2009, an agreement was reached to make Demand 5 is available through Sony's Blu-ray Disc players, Blu-ray home cinema systems and Smart TVs, via the BRAVIA Internet Video service.
On 13 May 2011, it was announced that Demand 5 would also be available on Samsung's Smart TVs through their Samsung Smart TV service. On 16 January 2013 a Demand 5 app was launched and is available to download on Samsung Apps.
As of 2020, the My5 app is also available on Android TV, Amazon Fire TV, Apple TV and Chromecast devices.
Demand 5 is available on Virgin Media's cable television service, offering programmes for 7 days after broadcast since November 2010.
In late 2019 it was confirmed that, as part of a wider deal with ViacomCBS, the full My5 app, along with the UK version of Pluto TV and subscription service MTV Play would be made available on Virgin Media.
Demand 5 was one of four services available at the launch of YouView in July 2012. At launch the Demand 5 app contained options to resume watching recent programmes, access favourites, browse featured programmes or a full list of shows, find similar programmes or more episodes and an integrated search bar.
An application for Sony PlayStation 3 owners was made available on 9 April 2013, PlayStation 4 in November 2013, and PlayStation 5 in November 2020.
From December 2018, the Demand 5 app was retired from all platforms and replaced by My5.
On 5 October 2011, it was announced that My5 (Demand 5 at the time) would be made available on Xbox 360 and was later made available on Xbox One
As with the PS3 app, the Demand 5 Xbox app was retired in December 2018.
A Big Brother Demand 5 app for the iPad, iPod Touch and iPhone launched on 19 August 2011, the app offered a 30-day catch-up service for Big Brother content. The app has been extended to incorporate catch-up content from Channel 5, 5* and 5USA, creating an overall Demand 5 app. The app is compatible with iOS 10.0 or later. Reviews of the app have been very poor due to, among other issues, that Demand 5 can only be used on Wifi networks, rather than 3G or 4G
On 16 May 2013, Demand5 was launched on a range of Samsung Galaxy Android devices including smartphone and tablets.
On 25 November 2013, Demand5 was launched for mobile phone handsets running the Windows Phone 8 platform.
In addition to programming taken from Paramount Global services like BET and Pluto TV Drama, My5 used to act as the on-demand service for a number of other UK channels and programme content owners, like A+E Networks' Blaze, until Sept 30th 2021, when those agreements were voided and it became a service for content exclusive to PNUK&A networks. BET shows and specials are still available on My5 along with a number of classic MTV reality shows (such as Ex on the Beach and Geordie Shore) as My5 Exclusives, with the British BET International channel being streamed in the UK via Pluto TV.
In addition to the channels listed above, the service includes programmes from these channels/brands:
Content from a number of other channels was available until 30 September 2021: