It was introduced as a programming block on free-to air television through the now-defunct television network Studio 23 in 2000, airing in early morning, afternoon and late evening time slots. A standalone 24-hour pay channel was introduced in 2002, and an international version of the channel was created in 2007. Myx is notable for showing the lyrics as the music video plays which was adapted from video karaoke, a popular pastime in Asia. Since 2006, Myx has given the annual Myx Music Awards to the most influential personalities in the Philippine music industry.
History
Logo used from 2002 to 2021.
Myx was first aired on November 20, 2000, on ABS-CBN's sister television network, Studio 23 (now S+A). It was intended to be the replacement of MTV Philippines. It aired on Studio 23 during daytime hours.
In June 2002, ABS-CBN merged Myx on channel 23 with the then-top-rated music cable channel, VID-OK. The Myx name was retained but with VID-OK's style of playing music videos with lyrics.
On January 16, 2014, Myx stopped airing on Studio 23 when the channel was converted to ABS-CBN Sports and Action (S+A). In 2018, it was added to the ABS-CBN TV Plus digital terrestrial platform on channel 12; ABS-CBN TV Plus shut down in 2020 when the company's broadcasting franchise expired without renewal.
In June 2021, Myx in the Philippines and its international version adopted a common logo, introduced internationally the year before, and merged their digital assets.
In July 2021, as part of the partnership between ABS-CBN Entertainment and TV5/Cignal, Cignal added Myx and its sister channel Cinema One to its channel line-up as a free trial and later as "add-ons" for lower plans.[1]
Myx has produced some of the most popular VJs in the country, including Lourd de Veyra, Luis Manzano, Geoff Eigenmann, Heart Evangelista, Nikki Gil, Bernard Palanca, and Iya Villania. Since 2007, Myx has produced the annual Myx VJ Search with the aim of searching the country's best VJs; the finalists will be given the chance to be a VJ on Myx. MYX only has one VJ left—Samm Alvero; the channel previously had more, but after losing the broadcast franchise, the other VJs were laid off as part of corporate retrenchment at ABS-CBN.[2]
Programming
Myx programming consists primarily of themed blocks of music videos and music chart shows, as well as concerts, events, and live performances. In addition, the station airs several additional programs, among them the talk show I Feel U, hosted by Toni Gonzaga,[3] and the talk show We Rise Together, featuring artists from the ABS-CBN-owned Rise Artists Studio.[4] It airs on MYX every Wednesday, Thursday and Friday, 7:00am and 8:00pm.[5]
Daily shows
MYX Press Play
The OPM Hour
Chart shows
MYX Daily Top 10 – features the top 10 most voted and most requested local and foreign music videos every Mondays to Fridays.
MYX Hit Chart – features the top 20 most voted and most requested local and foreign music videos in a weekly basis.
MYX International Top 20 (M.I.T. 20) – features the top 20 most voted and most requested foreign music videos weekly.
Pinoy MYX Countdown – features the top 20 most voted and most requested local music videos weekly.
Kwento ng Kanta – features a story of how famous hits of your favorite artists started.
MYX Celebrity VJ – a guest celebrity VJ invades your favorite MYX shows monthly.
MYX Headliner – the featured artist of the month gives a 1-minute feature about themselves.
MYX Premiere – local music videos that have not premiered in any other platforms yet or will be premiering ahead from any online websites premieres on MYX for the first time in this segment. Foreign music videos are shown on MYX for the first time on Pop MYX.
MYX Speaks – local and/or foreign artist interview on music career and music.
MYX Spotlight - MYX gives the spotlight to newly discovered artists or bands. Its goal is to expand the OPM music industry by endorsing newly discovered artists or bands.
In 2007, Myx TV (originally launched simply as Myx) was launched in the United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States and with music video as its primary content. It was later reformatted to become a general-entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies.
