NORC at the University of Chicago
TypePrivate, nonprofit organization
HeadquartersChicago, Illinois, U.S.
Parent organization
University of Chicago
Formerly called
National Opinion Research Center

NORC at the University of Chicago, previously the National Opinion Research Center, is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with offices in several other locations throughout the United States. Organized as an independent corporation, more than half its board comes from faculty and administration of the University of Chicago. It also jointly staffs some of the university's academic research centers.[1]


The organization was founded by researcher Harry Field in 1941 as the National Opinion Research Center, with financial support from department-store heir and newspaper owner Marshall Field III (no relation) and the University of Denver, where it was located.[2] The center moved to the University of Chicago in 1947. Since its founding, NORC at the University of Chicago has conducted numerous social research projects involving opinion surveys, panel surveys, and marketing research. It also has conducted other data collection efforts for government agencies, nonprofit agencies, and corporations.

Data from surveys are also often analyzed in a wide range of social sciences, especially sociology. NORC is best known for its large, national surveys, but has also conducted qualitative and quantitative analyses, longitudinal analyses, methodological studies, and international projects.


NORC clients have included:

Notable projects



In October 2023, United States Department of Labor and NORC reached a conciliation agreement to resolve alleged hiring discrimination against Asian applicants for positions as coronavirus contact tracers between May 2020 to August 2021. NORC agreed to pay $95,000 in back wages and interest to 107 Asian applicants and also review its hiring policies, procedures, and trainings so they are free from discrimination in accordance to Executive Order 11246.[25]


  1. ^ "NORC and the University of Chicago". Retrieved 2018-12-12.
  2. ^ "1941 NORC: the Beginning". NORC. Retrieved 2022-04-24.
  3. ^ "Visible Invisibility: Women of Color in Law Firms" (PDF). American Bar Association. 2005. Retrieved September 17, 2023.
  4. ^ "Gates Millennium Scholars Tracking and Longitudinal Study: YEAR 1 FINAL REPORT" (PDF). Bill and Melinda Gates Foundation. October 2003. Retrieved August 13, 2011.
  5. ^ "Washington State Achievers Program: Five Years of Changing Lives". Bill and Melinda Gates Foundation. May 23, 2006. Retrieved August 13, 2011.
  6. ^ a b "NCHS Home > Surveys and Data Collection Systems > National Immunization Survey: Welcome Survey Participant". Centers for Disease Control and Prevention. 2011. Retrieved August 13, 2011.
  7. ^ "Information about the National Flu Survey" (PDF). Centers for Disease Control and Prevention. Retrieved August 15, 2011.
  8. ^ a b c d e Fessenden, Ford (November 12, 2001). "How the Consortium of News Organizations Conducted the Ballot Review". New York Times. Retrieved August 13, 2011.
  9. ^ a b "Economic Research & Data > Survey of Consumer Finances: Working Papers". Federal Reserve Board. Retrieved August 13, 2011.
  10. ^ a b "Community reactions to sonic booms" (PDF). NASA. August 1962. Retrieved August 13, 2011.
  11. ^ a b "Effects of sonic boom on people - St. Louis, Missouri, 1961-1962". NASA. May 1, 1966. Archived from the original on September 19, 2015. Retrieved August 13, 2011.
  12. ^ a b "EFFECTS OF SONIC BOOM ON PEOPLE: ST. LOUIS, MISSOURI, 1961-1962". Defense Technical Information Center. May 1, 1966. Archived from the original on April 8, 2013. Retrieved August 13, 2011.
  13. ^ "2010 CENSUS PLANNING MEMORANDA SERIES: 2010 Census Integrated Communications Program (ICP) Evaluation Report" (PDF). U.S. Census Bureau. March 15, 2012. Retrieved August 14, 2011.
  14. ^ "MARINES PROMOTE ENVIRONMENTAL HEALTH SURVEY PARTICIPATION". U.S. Department of Defense. November 1, 2000. Retrieved August 13, 2011.
  15. ^ "Digest of Education Statistics: 2011: Appendix A.4. National Science Foundation - Survey of Earned Doctorates". U.S. Department of Education. 2011. Retrieved August 14, 2011.
  16. ^ "Commercial Buildings Energy Consumption Survey Briefing" (PDF). U.S. Department of Energy. April 15, 2008. Retrieved August 13, 2011.
  17. ^ Fessenden, Ford (May 16, 2012). "NCHS Home > Surveys and Data Collection Systems > State and Local Area Integrated Telephone Survey: National Survey of Children's Health". Centers for Disease Control and Prevention. Retrieved August 13, 2011.
  18. ^ "OPRE Home > Child Care Policy Research Grantees: National Survey of Early Care and Education (NSECE)". U.S. Department of Health and Human Services. Retrieved August 15, 2011.
  19. ^ a b "A Guide to the 1979–2000 National Longitudinal Survey of Youth Data" (PDF). Bureau of Labor Statistics. December 2001. Retrieved August 13, 2011.
  20. ^ Hughes, Sarah (January 15, 2008). "Survey Data Collection for Impact Evaluation" (PDF). World Bank. Retrieved August 13, 2011.
  21. ^ "AP VoteCast |". Retrieved 2018-11-09.
  22. ^ Zitner, Aaron (2018-11-06). "Poll Uses Novel Method to Learn Who Voted and Why". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-12-12.
  23. ^ "The General Social Survey (GSS) The Next Decade and Beyond: An Overview of the General Social Survey" (PDF). National Science Foundation. May 2007. Retrieved August 13, 2011.
  24. ^ "Home > Our Research > Projects > 2012 NORC Presidential Election Study". NORC at the University of Chicago. 2012. Retrieved March 18, 2013.
  25. ^ "US Department of Labor resolves alleged hiring discrimination found in routine evaluation of National Opinion Research Center hiring practices". United States Department of Labor Office of Federal Contract Compliance Programs. October 2, 2023. Retrieved October 7, 2023.