Nepal Tourism Board

Agency overview
Formed	December 31, 1998[1]
Jurisdiction	Nepal
Headquarters	Bhrikutimandap, Kathmandu, Nepal[2]
Minister responsible	Ministry of Culture, Tourism and Civil Aviation
Agency executive	Dr. Dhananjay Regmi, Chief Executive Officer
Website	www.welcomenepal.com ntb.gov.np

The Nepal Tourism Board (NTB) is the official national tourism organization of Nepal which works towards establishing Nepal as a premier holiday destination to the world. The Board provides platform for vision-drawn leadership for Nepal’s tourism sector by integrating Government commitment with the dynamism of private sector.^[3] NTB is promoting Nepal in the domestic and international market and is working toward repositioning the image of the country. It also aims to regulate product development activities. The Board chaired by the Secretary at the Ministry of Tourism and Civil Aviation consists of 11 board members with Five Government representatives, five private sector representatives and the Chief Executive Officer.The current CEO of Nepal Tourism Board is Dr. Dhananjay Regmi.

History

Nepal Tourism Board is a national organization established in 1998 by an act of Parliament in the form of partnership between the Government of Nepal and private sector tourism industry to develop and market Nepal as an attractive tourist destination.^[4] Therefore, making it a pioneer organization made using the PPP model (Public, Private, Partnership).

Tourism Brand

Nepal Lifetime Experiences is the tourism brand of Nepal. “Nepal Lifetime Experiences” is a simple expression that repackages the Nepal brand in a positive light. As the phrase accurately encapsulates the feelings tourists get after visiting Nepal. Nepal as a destination leaves an impression on the visitors as it is unlike any other holiday destination therefore, they take back the experience of lifetime with them to cherish forever.