Neue Werbung
Neue Werbung cover
CategoriesTrade magazine
PublisherDie Wirtschaft
Founded1954
First issueApril 1954
Final issue1991
CountryGerman Democratic Republic
Based inEast Berlin
LanguageGerman

Neue Werbung (German: New Advertising) was an East German trade magazine specializing on advertising. Originally subtitled Fachzeitschrift für Werbung, Gebrauchsgrafik und Dekoration, the magazine was published between 1954 and 1991.[1] Its headquarters was in East Berlin.

History and profile

Neue Werbung was established in 1954.[2] The first issue was published in April 1954.[3] The magazine was published by Die Wirtschaft on a monthly basis in East Berlin.[1][2] It was the official magazine of East Germany targeting advertising professionals.[4] Each cover of the magazine was developed by East German designers.[3] It featured thematic articles for the first ten years such as trademarks, industrial design, currency designs, and catalogue shopping.[3] The magazine covered retailing activities in the country.[5]

Neue Werbung had nearly a circulation of 17,000 copies.[2] In 1959 its subtitle was redesigned as Fachzeitschrift für Theorie und Praxis der Sozialistischen Wirtschaftswerbung (German: Professional Journal for the Theory and Practice of Socialist Commercial Advertising).[3] The magazine ceased publication in 1991.[1]

References

  1. ^ a b c "Literaturverzeichnis". DDR-Werbung (in German). Retrieved 29 January 2017.
  2. ^ a b c ""Mass and Class" – Advertising and Commercial Art in East Germany". Central Berlin. 24 March 2016. Retrieved 29 January 2017.
  3. ^ a b c d Jeremy Aynsley (2016). "The Cultural Representation of Graphic Design in East and West Germany, 1949 to 1970". In Penny Sparke; Fiona Fisher (eds.). The Routledge Companion to Design Studies. New York: Routledge. p. 339. ISBN 978-1-317-20328-5.
  4. ^ Joe Perry (2010). Christmas in Germany: A Cultural History. Chapel Hill, NC: University of North Carolina Press. p. 276. ISBN 978-0-8078-9941-0.
  5. ^ Patrick Hyder Patterson (2012). "Risky Business: What was Really Sold in the Department Stores of Socialist Eastern Europe?". In Paulina Bren; Mary Neuburger (eds.). Communism Unwrapped: Consumption in Cold War Eastern Europe. New York: Oxford University Press. p. 138. ISBN 978-0-19-982767-1.
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