Nice Life Recording Company | |
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Parent company | Atlantic Records |
Founder | Ricky Reed |
Genre | Pop |
Country of origin | United States |
Location | Los Angeles, CA |
Official website | nice |
Nice Life Recording Company is a Los Angeles–based record label and publishing company founded by producer Ricky Reed.[1][2] Collectively, Nice Life artists and songwriters have won or been nominated for a wide variety of awards including Grammy Awards,[3] American Music Awards,[4] Billboard Music Awards,[5] Country Music Association Awards,[6] BET Awards,[7] and iHeartRadio Music Awards.[8]
Nice Life's launch was officially announced in March 2016 as a joint venture with Atlantic Records. Reed was initially approached by Atlantic CEO Craig Kallman in 2014 who proposed a partnership, citing producers who have worked closely with labels historically.[2][9] The company's name was inspired by a phrase that Reed's former manager would use frequently.[10] Soon after its formation, Nice Life added Lizzo as its first signee.[11] Since then the label has added the Marías, John-Robert (in partnership with Warner Records), Junior Mesa, and St. Panther among others.[12][13]
In September 2019, Nice Life entered into a joint venture with music publisher Big Deal Music Group (which has since been acquired by Hipgnosis) to administer their publishing catalog and contribute to new songwriter signings.[14]
Label[15]
Publishing[16]