Nickelodeon Rewind is a spin-off brand of Nickelodeon consisting of DVDs, digital downloads, television blocks, T-shirts, and other merchandise having to do with programs formerly aired on the channel. Beginning in June 2010, Nickelodeon Rewind was featured as a part of Comcast On Demand programming, with a lineup that features Nicktoons that aired in the 1990s and 2000s. Select episodes of The Angry Beavers, Hey Arnold!, Rugrats, The Fairly OddParents and Doug, are available.

History

Nickelodeon Rewind was originally a collection of DVDs and merchandise that featured "classic" Nickelodeon television shows such as Clarissa Explains It All, The Adventures of Pete and Pete, and You Can't Do That on Television. After being launched in 2005, Nick Rewind entered the realm of television airings with the "Nick Rewind" programming block featured on Nickelodeon during Spring 2006. Nick Rewind was essentially put on hold, with the exception of some Amazon DVD releases, until June 2010 when a Nickelodeon Rewind feature appeared on Comcast through On Demand, featuring episodes of The Angry Beavers, Hey Arnold!, Doug, The Ren and Stimpy Show, and Rugrats. In the UK, Nicktoons was, as of July 2011, airing The Amanda Show as part of the Nicktoons Rewind feature. In 2011, Nickelodeon Rewind went mainstream with the release of DVDs through Shout! Factory and The '90s Are All That (now NickRewind) block of TeenNick.

DVDs

Nickelodeon Rewind began as a collection of DVDs of older Nickelodeon television shows. The first two DVDs in this collection were released on May 17, 2005: Clarissa Explains It All[1] and The Adventures of Pete and Pete.[2] These DVDs sold so well that Nickelodeon then released Season 2 of Pete and Pete in November 2005.[3] The third season of Pete and Pete, as well as Volume One of "You Can't Do That on Television", were set for release in Spring 2006, but after several postponements, the releases never occurred and are still seen as being "on hiatus."[4] Many suspect this to be due to Nickelodeon's parent company, Viacom, splitting with CBS, causing the resignation of Nickelodeon's president, Herb Scannell. Other reports have suggested that the clearances for You Can't Do That on Television were too complicated for a DVD release, since it not only involves the numerous cast members who appeared on the show, but also involves the show's owner, CJOH-TV in Ottawa, Ontario and, in turn, that station's current owner, the CTV Network division of CTVglobemedia.[5]

In 2008, Nickelodeon struck a deal with Amazon.com to sell exclusive DVD sets which included various shows under the Nickelodeon name, including Doug, Rugrats, Rocko's Modern Life, and Hey Arnold!. These DVDs were widely criticized for being nothing more than DVD-R's that were burned to order, leading to a prohibitive cost, pricing many out of purchasing them. However, the prices for many of these DVDs were eventually reduced in 2014.

In 2011, Nickelodeon reached a deal with Shout! Factory to release digitally remastered versions of classic Nickelodeon shows on traditional DVD, including Nickelodeon sitcoms and animated series. These shows have included Hey Dude, Rocko's Modern Life, The Angry Beavers, CatDog, Hey Arnold!, Aaahh!!! Real Monsters, The Wild Thornberrys and Danny Phantom as of now.

Merchandise

Nickelodeon Rewind is also a brand of merchandise and clothing relating to older Nickelodeon shows, and was sold exclusively at Hot Topic stores. This collection included items from such shows as Salute Your Shorts, Double Dare, Hey Dude, Rocko's Modern Life, Hey Arnold!, Rugrats, The Fairly OddParents, SpongeBob SquarePants, The Adventures of Pete and Pete, Clarissa Explains It All, Invader Zim, and You Can't Do That on Television. They're still being sold as of 2010. Through Zazzle, Nickelodeon launched a webstore in 2011 that sells classic Nickelodeon merchandise, accessible through the Nickelodeon website.

2006 television block

Nickelodeon Rewind was an hour long block on Nickelodeon that aired from 1:00 - 2:00 pm EDT every Sunday in Spring 2006. It featured such shows as The Wild Thornberrys, The Angry Beavers, Rocko's Modern Life, Rocket Power, and The Ren & Stimpy Show. It also featured old Nickelodeon bumpers and station ads. Nickelodeon let viewers vote on their website for the shows they most wanted to see each Sunday.[6] Some of these shows were also available on their online video service, TurboNick.

On demand

Nick Rewind began airing on demand in 2010 on Comcast. It was later added to Verizon Fios, DirecTV and Cablevision. Shows include CatDog, Doug, The Angry Beavers, The Fairly OddParents, Hey Arnold!, and Rugrats.

2019 programming block

Main article: NickRewind

In March 2011, Keith Dawkins, Senior VP and General Manager for Nicktoons and TeenNick, announced that TeenNick would air a television block called "The '90s Are All That" that began airing on July 25, 2011. Nickelodeon made this surprising move in response to overpowering demand from fans who want to re-live their favorite childhood shows. 1990’s Nickelodeon programming has 9 million fans on Facebook alone. The block airs nightly from 10:00pm to 6:00am EST. Shows airing on the block (as of February 2021) are currently all animated series, including Hey Arnold!, Rugrats, The Wild Thornberrys, Doug, and Rocko's Modern Life. Live-action series from the 1980s, 1990s and early-mid 2000s have previously aired on the block.[7]

On March 18, 2019, the block rebranded to "NickRewind", indirectly reviving the brand until its discontinuation on January 31, 2022.

Digital download services

The "Nickelodeon Rewind" logo is on iTunes since September 28, 2009. Nickelodeon Rewind became available on iTunes in July 2007. Nickelodeon Rewind Volume One is now available. Volume 2 was released in May 2008. More recently, several shows have been released under a "Nickelodeon Rewind" section on the Xbox 360's and PlayStation 3's respective video services, as well as the Microsoft Zune.

iTunes

Volume 1

Volume 2

Volume 3

Volume 4

Full seasons and "best of" volumes

Halloween

Holly Jolly Holiday Specials

Themes

Zune & Xbox LIVE

Shows

PlayStation Store

Shows

See also

References

  1. ^ Lambert, David (February 9, 2005). "Nick launches 'Rewind Collection' with 1st Season of Clarissa". TVShowsOnDVD.com. Archived from the original on November 16, 2006. Retrieved December 16, 2006.
  2. ^ Lambert, David (February 11, 2005). "Nick's 'Rewind Collection' continues with Pete & Pete!". TVShowsOnDVD.com. Archived from the original on November 22, 2006. Retrieved December 16, 2006.
  3. ^ Lambert, David (July 25, 2005). "More 'Rewind Collection' fun with 2nd Season of Pete & Pete!". TVShowsOnDVD.com. Archived from the original on December 31, 2006. Retrieved December 16, 2006.
  4. ^ Lambert, David (October 21, 2005). "The Boys are Back for Season 3". TVShowsOnDVD.com. Archived from the original on June 26, 2006. Retrieved December 16, 2006.
  5. ^ Lambert, David (January 29, 2006). "Maybe You Can't Do That on DVD...at least not yet". TVShowsOnDVD.com. Archived from the original on February 23, 2007. Retrieved December 16, 2006.
  6. ^ "Archived copy". Archived from the original on June 24, 2010. Retrieved February 11, 2010.((cite web)): CS1 maint: archived copy as title (link)
  7. ^ "Archived copy". Archived from the original on May 10, 2012. Retrieved April 21, 2011.((cite web)): CS1 maint: archived copy as title (link)