Nico Leonard | ||||||||||
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Personal information | ||||||||||
Born | Nico Leonard van der Horst August 21, 1987[1] Amsterdam, Netherlands | |||||||||
Nationality | Dutch[2] | |||||||||
Occupations | ||||||||||
Children | 2 | |||||||||
YouTube information | ||||||||||
Channel | ||||||||||
Years active | 2020–present | |||||||||
Genres | ||||||||||
Subscribers | 1.59 million[4] | |||||||||
Total views | 500 million[4] | |||||||||
Associated acts | Pride and Pinion[a][3] | |||||||||
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Last updated: August 27, 2023 |
Nico Leonard van der Horst better known as Nico Leonard (born August 21, 1987) is a Dutch YouTuber and entrepreneur credited with a genre of YouTube videos that centers on high-end watches, being the biggest watch-related YouTube channel and largest cross-platform creator regarding horology. Amongst other businesses, Leonard founded and owns luxury watch boutique Pride and Pinion, headquartered in Belfast, the capital and biggest city of Northern Ireland (UK).[5][6]
Van der Horst was born on August 21, 1987 in Amsterdam, the capital of the Netherlands. He was mainly raised in a middle-class household. He moved to Northern Ireland in 2013[7] to start working in a watch company. Leonard founded "Pride and Pinion" in 2019 and has been the director since.[8] Leonard also founded, owns and directs clothing company GodTier, The Vault Competitions[9] and The Watch Repair Centre[10]
Leonard's channel started as Pride and Pinion as an extension of his watch boutique in 2019 and later rebranded to Nico Leonard to depict his personal life in vlogs in a less formal manner. The channel surpassed 1 million subscribers in early 2023.[11][12]
Leonard became known for his informal tone, something that earned him a big following yet some distance within members of the watch community. Leonard has been a vocal and avid critic of Swiss brand Hublot[13] and also criticized at times the operational form of management of company Hodinkee.[14]
Leonard is in a long-term relationship and had a son in 2022.