Max works at a local factory as a welder. The salary is low, but it is enough to support him and his wife Anya. One day he learns bad news - the factory has gone bankrupt and all employees are laid off. He desperately tries to find a new place to work but this proves to be quite difficult due to the economic crisis. Fortunately, Max meets his old friend from school, Lena. After telling her about his problems, he receives an unusual offer - to do striptease.
There is a strip club in the city where new men are wanted. Max agrees to come for an interview. His fitness and physique is satisfactory and the only thing that remains is to learn a few dance moves and he is hired. While hiding his new occupation from Anya, he finds himself in all sorts of ridiculous situations. Her husband's new profession is supposed to stay a secret, but all the lies only end up complicating things.
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