Niseko (Japanese: ニセコ, Niseko, [ɲ̟iseko]) is a resort area located in Hokkaido, Japan. Officially called the Niseko Tourism Zone (ニセコ観光圏), it consists of three towns: Kutchan Town, Niseko Town, and Rankoshi Town at the foot of Niseko Annupuri.^[1][2]

The name Niseko is derived from the Nisekoanbetsu River (ニセコアンベツ川), meaning "river toward the cliff" in the Ainu language.^[3]

Niseko is famous for its high-quality powder snowfall, known as "Japow,"^[4]and has recently been developed as an international ski resort area. The 30-year economic stagnation in Japan has made Niseko one of the cheapest ski resorts in the world, and many skiers choose Niseko because of this affordability.^[5]

Resort

Niseko is composed of seven ski areas, in order of size:

1. Niseko Hirafu
2. Niseko Village (formerly known as Niseko Higashiyama)
3. Niseko Annupuri
4. Niseko Hanazono
5. Niseko Moiwa
6. Niseko Weiss
7. Park Hyatt

NISEKO TOKYU Grand HIRAFU, refers to the combined areas of Hirafu and Hanazono. Both of these and Weiss are within the municipality of nearby Kutchan. The other three resorts are within the adjacent municipality of Niseko.

Of these six ski areas, the main four (Annupuri, Higashiyama, Hirafu, and Hanazono) are sequentially interconnected and may be skied on one ski pass. The lift systems are owned respectively by the Chuo Bus company, YTL Resorts (which purchased Niseko Village from Citigroup in 2010), Tokyu Corporation and Pacific Century Premium Developments. Together they form 8.87 km² (2,191 acres) skiable of what is known as the Niseko United. The lift system comprises 38 gondolas and lifts connecting 61 ski runs and 12 terrain parks. Kutchan's sister city is St. Moritz in a relationship established in 1964. Niseko Moiwa, adjacent to Annupuri, can be skied to from Annupuri but is not currently connected by the lift system. Niseko Weiss has not operated its lifts for decades, but people can still ski in this area, being taken uphill by snowcats.

Niseko also has backcountry ski-courses that are unofficially on the maps. To the furthest right of Annupuri lies Sannozaka, an area prone to avalanche but with high quality snow. To the far right of Hirafu lies Higashi One, also prone to avalanche but with challenging backcountry terrain. Near the lower half of Hanazono is a forest route called 'Strawberry Fields', which is perhaps the most famous run in Niseko. Mount Yōtei is also a popular mountain for backcountry skiing expeditions.

For the first time, in March 2008, Niseko was voted into the world's top 10 ski resorts. Coming in at No. 6 it was the highest ranked of the new entries in the poll.^[6]

Originally known primarily for winter sports, Niseko has gradually gained a reputation as a center for a wide variety of summer activities, including golf, tennis, fishing, horseback riding, sea kayaking, white water rafting, trekking, and bicycling.^[7]

Niseko has also become well known for its hot springs (onsen), diverse culinary choices, and exceptional whiskeys.^[8]

Infrastructure and development

Niseko, although a growing area, does lack public and private infrastructure in certain areas. Simple public items such as street lighting and winter footpath clearing are left wanting in comparison to other international ski resorts (though this is common in rural Japan). Private infrastructure includes shopping and retail areas from which both are still in growth phase. These facilities are now available in Shiki building in central Hirafu where there is a supermarket, restaurants, a cafe and tour desk. Significant infrastructure development – initially focused on the road heating and redevelopment of the main street "Hirafu-zaka" – has now been completed as well as removing the overhead power lines and relocating them underground.

Counteracting this lack of infrastructure is the high demand for real estate. Foreign-owned companies are developing in the area along with Japanese companies. Purchase demand has expanded from Australian markets to include Hong Kong, Singapore and mainland China.

Nightlife and accommodation can be found across the district, Niseko Village/Annupuri/Moiwa is home to many of the established hotel properties, such as the Hilton Niseko Village and The Green Leaf Hotel, Northern Resort Annupuri, Hotel Ikoi no mura and Hotel Kanronomori, Grand Hotel and Hotel Ashiri Niseko. In Hanazono the all new Mountain Center was just finished and the extensive Hyatt Hotel is near completion. The Hirafu area is home to established and newer hotels as well as much of the district's condominium style accommodation.