Cole Turner is an image-obsessed internet celebrity with millions of followers on his channel, "Escape From Reality". He often does live video and posts photos and videos on his Youtube channel.
To celebrate the tenth anniversary of his channel, Cole, his girlfriend Erin, and his friends Dash, Samantha, and Thomas, go to Moscow in order to partake in an escape room that Dash organised with the help of Alexei Koslov, a wealthy Russian fan of Cole's.
In Moscow, they meet Alexei and his girlfriend Viktoria, and spend the evening at a dodgy club. However, after getting harassed and threatened by a pair of Russian mobsters, they return to Alexei's mansion.
On the day of the escape room, Alexei takes Cole's phone and connects it to the surveillance system so it can be streamed to his fans live and millions of people can watch. Alexei warns the group the escape room is extreme and unpredictable. They are all blindfolded and led to their starting positions in the escape room. Cole is placed into a dark room with a dead Russian soldier and a table of surgical equipment. He cuts open the dead body and retrieves a key from the man's stomach. He finds the other four connected to realistic deadly traps. He completes a cog puzzle to free Thomas and Dash seconds before they are killed, and the three complete a maze puzzle to free Samantha. The four find Erin in a glass box slowly filling with water. Erin nearly drowns, but Cole uses one of the cogs to smash open the lock and free her. After they realize the game is genuinely dangerous, they escape the room but are captured by Andrei, one of the mobsters from the club. He kills Viktoria, knocks Cole unconscious and kidnaps the others.
Cole wakes tied up in a small cell. On a screen, he witnesses Andrei kill Samantha. Whilst escaping through an air duct, he watches Dash get his limbs sawn off to 'entertain' Andrei's own online fanbase. Cole finds Thomas and they attempt to escape together, but Thomas is pushed down an old elevator shaft by one of the guards. He learns that Alexei works for the mobsters and organized the trap, and finds Erin tied to a chair.
Andrei threatens to kill Erin. Cole tries to shoot him but misses, and Andrei shoots Erin in the head. Two guards drag Cole to another locked room. He finds a small duct and crawls through it into a large dark room. Cole finds Alexei and beats him to death out of anger for killing his friends.
It is revealed the entire experience was an elaborate prank organized by his friends to celebrate his tenth anniversary, with every aspect of the escape room being carefully planned to shock Cole. The lights turn on to reveal Erin and his friends still alive, looking in shock as Cole sits next to Alexei's corpse while his millions of followers send horrified messages in the livestream.
