2011 single by Laura Pausini
"Non ho mai smesso" (English: I never abandoned) is a song recorded by Italian singer Laura Pausini for her studio album Inedito. The song, produced by Paolo Carta and Laura Pausini, was written by Laura Pausini and Niccolò Agliardi. It was released in Italy on 11 November 2011, as the second single from the album.[1]
The song was also recorded in a Spanish-language version, titled "Jamás abandoné". This version of the song, whose lyrics were adapted by Badia, was released in Latin America as the second single from the Spanish-language version of the album, Inédito.[2]
In May 2012, it was certified gold by the Federation of the Italian Music Industry for domestic sales exceeding 15,000 units.[3] In December 2012, the music video for "Jamás abandoné", directed by Gaetano Morbioli, received a nomination for Music Video of the Year at the Lo Nuestro Awards 2013.[4]
Composition and background
The song describes Pausini's willing to return to perform live after the break that preceded the release of Inedito.[5] In the lyrics of the song, dedicated to Pausini's relationship with her job, she claims that she has never quit loving music.[6]
During an interview following the release of the album, Pausini revealed that the song was chosen by her label as the first single from the album, but she personally decided to release "Benvenuto" as the lead track from Inedito, explaining that she wanted to release a more optimistic and less melancholic song.[7]
Live performances
The song was first performed on 10 November 2011 in Piazza del Duomo, Milan, during a flash mob organized to promote the album Inedito, which was released on the following day. Pausini was accompanied by a cHoreography performed by approximately a hundred of dancers.[8]
Pausini performed the song during her Inedito World Tour.[9] The song was also performed during the first episode of the Chiambretti Muzic Show, broadcast by Italia 1 on 11 November 2011 and entirely dedicated to Laura Pausini.[10] On 16 February 2012, Pausini performed the Spanish-language version of the song during the award ceremony of the Premio Lo Nuestro 2012, held at the American Airlines Arena in Miami, Florida.[11] Her performance was dedicated to the memory of Whitney Houston, died five days before.[11]
Music video
The music video for the song was directed by Gaetano Morbioli[12] and filmed in Amsterdam at the end of July 2011, where Pausini and Morbioli also shot the video for the previous single "Benvenuto".[13]
The main idea of the video consists of showing several paradoxes by images.[12] Some scenes of the clip are feature women wearing elegant dresses and athletic shoes while they compete at an all-weather running track. A distinct man wearing a suit is then shown while he crosses the road carrying a surfboard, while a female swimmer which looks ready to dive is later filmed while she leans down from a roof instead of a trampoline.
Before sailing on a boat, Pausini appears in the video wearing a red dress by Roberto Cavalli[12] while she sIts on the floor, tied to a parachute.
The music video was first released on the website of Italian newspaper Corriere della Sera on 11 November 2011.[14] The "Making of the video" was later released on Pausini's official YouTube channel, but it was not featured on any audio-video support.
