The/Nudge Institute | |
![]() poverty-free India, within our lifetime | |
Abbreviation | TNI |
---|---|
Named after | Nudge, by Richard Thaler |
Formation | September 23, 2015 |
Founder | Atul Satija |
Type | Foundation |
Purpose | poverty alleviation, resilient livelihoods, economic empowerment |
Headquarters | The/Nudge Institute, 15-19, NH 44, Dodda Nekkundi Extension, Marathahalli, Bengaluru, Karnataka 560037, India |
Location | |
Products | Incubator, Accelerator, Prize, Forum, Indian Administrative Fellowship, End Ultra Poverty, Asha Kiran, ReFarm |
Managing Partner, CSI | Subhashree Dutta |
Managing Partner, CSI | Akshay Soni |
Senior Director | John Paul |
Chief Operating Officer | Amit Gupta |
Neelam Dhawan, B Muthuraman, Renu Karnad, Arun Seth, Atul Satija | |
Website | https://www.thenudge.org |
The/Nudge Institute, formerly The/Nudge Foundation, is an Indian non-profit action institute established in 2015 with the aim to contribute to "a poverty-free India."[1]
The/Nudge Institute offers 11 programs across 3 distinct centres: the Centre for Social Innovation (CSI), the Centre for Rural Development (CRD), and the Centre for Skill Development and Entrepreneurship (CSDE).[2]
Atul Satija is the Founder and CEO of The/Nudge Institute.[3] Satija established The/Nudge Foundation on September 23, 2015, with a focus on poverty alleviation. Exploring the needs of the underprivileged youths in the slums of Bangalore, they identified a lack of skills, leading to the inception of Gurukul on November 1, 2015.[4] Gurukul began as a 90-day residential program, centred on 3 skills: life, learning, and job skills for underprivileged youth.[5]
In 2022, The/Nudge Foundation was rebranded as The/Nudge Institute.[1]
The/Nudge Institute aims to address the challenge of poverty, with focus on urban and rural livelihoods. In urban livelihood, the institute focuses on developing life skills, digital and financial literacy, and job skills. In rural livelihoods, it focuses on agriculture, dairy, and related services.[6]
The/Nudge introduced NCore, an initiative for entrepreneurs with programs like the NCore Alpha, a startup bootcamp.[7] NCore’s mandate changed from bringing talent into the sector to building a thriving livelihood ecosystem.
NCore’s name was changed to Center for Social Innovation to reflect this switch along with the institute launch. The Centre for Social Innovation aims to nudge India's top talent into solving India's most pressing social challenges on a large scale.[8]
Initiatives under CSI are,
Centre for Rural Development targets extreme poverty.
Initiatives under CRD are,
CSDE focuses on bridging the skill gap prevalent among underprivileged youth by providing them with essential skills to access opportunities in the formal sector.[17]
The/Nudge Institute has gained recognition and support from various stakeholders, including governments, philanthropic organisations, non-profit organisations, and corporations.[18]