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CJ Olive Young Corporation (Korean: 씨제이올리브영 주식회사) is a health and beauty product store based in South Korea.[1] Olive Young opened its first store in Sinsa-dong, Gangnam in December 1999 under the management of CJ Systems and pioneered Korea's health and beauty market.[2] Olive Young's main slogan is "All live young with Olive Young." which reflects the main philosophy 'Natural Healthy' of Olive Young.[3] In 2021, Olive Young is solidifying its No.1 position in the Korean H&B market, which was hit directly by Covid-19.[4]
History
Olive Young's first store opened in 1999 in Sinsa.[2] In 2002, the company established a joint venture with Dairy Farm International part of the Jardine Matheson Group.[5] The joint venture was terminated in 2008, when Olive Young acquired the entirety of CJ company shares on the market.[6][clarification needed]
The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009.[7] It released CJ ONE, an integrated membership service for CJ Systems, in 2010.[8]
In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.[9] It introduced the electronic shelf labeling system to its stores in 2018.[10]
Olive Young launched the Global Mall in 2019 to realize a new brand message called "Global Lifestyle Platform to Propose Healthy Beauty."[11] This can be seen as a leader in 'K-Life Style'.
Major business
Self-developed products
Cosmetic accessories: cotton swabs, nail clippers, hair combs[12]
Beauty supplies: sunscreen, mask packs, nose packs[12]
