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Omnifone
Company typeLimited
IndustryDigital music services
Founded14 January 2003 (2003-01-14)
FounderRob Lewis, Phil Sant, Mark Knight
Defunct4 May 2016 (2016-05-04)
Headquarters
London
,
United Kingdom
Area served
US
Canada
UK
Ireland
Australia
New Zealand
France
Germany
Italy
Spain
Austria
The Netherlands
Belgium
Luxembourg
Sweden
Norway
Finland
Denmark
Switzerland
Croatia
Hungary
Singapore
Hong Kong
Taiwan
South Africa
Brazil
Mexico
Japan
Key people
Rob Lewis (Executive Chairman), Jeff Hughes (CEO)
ProductsSony Music Unlimited, RIM BBM Music, MusicStation, Sony Ericsson PlayNow plus, rara.com
Number of employees
200 people
Websitewww.omnifone.com

Omnifone was a UK-based company that was an independent provider of cloud-based unlimited music services to consumer electronics vendors, mobile carriers, Internet service providers and consumer brands including RIM,[1] Sony,[2] HP,[3] and rara.com.[4]

Omnifone enabled legitimate cloud-based unlimited music consumption and a viable alternative to piracy across multiple in-home, in-car, mobile and PC platforms,[5] having launched its MusicStation-powered unlimited music services across five continents[6] on a wide range[7][8] of devices.

On 4 May 2016 the company was placed into administration, laying off a substantial part of its staff and looking for a buyer, whereupon the company ceased its operations.[9] Some of its assets have been acquired by Apple.[10]

Licensing

Omnifone operated licensed music services in 34[11] markets for its customers, which included Sony Music Unlimited, Guvera, SiriusXM and rara.com.

In June 2007 Omnifone secured the first international licensing agreements for unlimited music services with all four major music labels; Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music.[12]

In January 2011 Omnifone secured Germany's first global subscription licensing with GEMA.[13] In July 2012 Omnifone licensed and launched Sony Entertainment Network's Music Unlimited service in Japan, the region's ever first global music subscription service.[14]

Services

MusicStation[15] was Omnifone's multi-award-winning[16] unlimited music service platform. The cloud-based technology platform worked across a wide range of different digital device types and was tailored specifically for each market, platform and partner.[17] Omnifone provided a number of different variants of MusicStation:

Omnifone's Desktop applications enabled consumers to stream, download, play and share music, direct to their desktop computer.[18] The service was provided in partnership with personal computer vendors, mobile carrier networks, and broadband providers.[19] MusicStation Desktop Edition provided a personalised user experience, which featured play-based music recommendations, connected community services and features, and an automatic back-up of private and public playlists to the cloud, plus online search and discovery capabilities. The service was able to synchronise with all other MusicStation-powered services and mobile devices via the cloud. In April 2009 Hutchison Telecom became the first[20] Omnifone partner to introduce MusicStation Desktop Edition to users in Hong Kong on its 3 network provided 'in concert' with MusicStation Mobile Edition providing unlimited access to music across mobile and PC. In January 2010 MusicStation launched across Europe on HP desktop and laptop PCs in the UK, France, Germany, Italy, Spain, Austria, Belgium, Sweden, Switzerland and the Netherlands.[3]

Omnifone provided a range of white label and co-branded mobile apps for all major mobile platforms including Android, iOS, Symbian, Windows Mobile and Java.[21] Omnifone partnered with mobile carriers and handset manufacturers to deliver mobile app based services which give consumers the ability to stream, download, play and share unlimited amounts of music, direct-to-mobile.[22] MusicStation was pre-installed by partner carriers or downloaded for free from carrier portals such as Vodafone Live!. Omnifone rolled out mobile apps with partners across five continents with Vodafone UK,[23] Australia[24] and New Zealand,[25] Telenor Sweden,[26] 3 Hong Kong,[27] Vodacom South Africa.[28]

Funding

Omnifone was privately funded by the company's founders Rob Lewis, Phil Sant and Mark Knight with additional funding from diversified alternative investment firm Sofaer Capital.[29]

Partnership with Gracenote

Omnifone announced a partnership with Gracenote in January 2009[30] to bring interoperable cloud based unlimited music services to multiple device platforms including in-car, in-home, PC and mobile devices. A demonstration of the Omnifone/Gracenote technology won a Best of CES award at the Consumer Electronics Show in January 2009[31] followed a year later by an announcement at CES 2010 that Omnifone had introduced digital music services with Gracenote technology in 20 countries in 2009.[32]

History

UK entrepreneurs Rob Lewis, Phil Sant and Mark Knight established Omnifone in January 2003 after more than seven years working together in the internet space founding software development company Cromwell Media (sold to InterX for £850m in 2000)[33] and IT industry news site Silicon.com[34] (sold to NASDAQ-listed CNET Networks, part of CBS in 2001).[35] The trio founded Omnifone to enable the next generation of digital content services to be delivered globally. The company spent four years developing its unlimited music service platform before announcing MusicStation in February 2007.[33]

Awards

Omnifone has won a number of awards for its unlimited music services including:

Locations

Omnifone was headquartered in Brook Green, London,[87] with offices in Asia Pacific and the US.

References

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