OnDemand is a brand name for a video-on-demand, London-based company owned by the On Demand Group, who provide mobile video services such as pay-per-view to over 25 million subscribers.^[1] Their product is sold through middleware to smart TV companies such as Panasonic.^[2]

They have teamed up with Hollywood companies such as Twentieth Century Fox Home Entertainment to supply their services across multiple platforms for TV, broadband and mobile, and across multi-territories in partnership with companies such as Virgin Media. Together with Inview Technology^[3] they are providing viewers with access to movies on a transactional video-on-demand (TVOD) basis, and a library of on-demand TV content available on an SVOD basis including TV series, children's programming, classic movies and music videos.^[4]