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Ones to Watch
Type of site
Music blog
Owner
URLonestowatch.com
CommercialYes
LaunchedOctober 2013

Ones to Watch is an American music blog primarily aimed at showcasing new talent. The website was created independently by House of Blues Entertainment (a division of Live Nation Entertainment) in October 2013, before becoming a collaborative venture with Skype Inc. in February 2014.[1][2][3][4] In September 2016, French telecommunications company Alcatel started a marketing sponsorship with Ones To Watch.[5] The publication is currently based in Los Angeles and is powered by Live Nation Entertainment exclusively.[6][7] Ones To Watch alumni include Dua Lipa,[8] Logic and Imagine Dragons.[9]

Ones to Watch continuously holds concert tours and series with Live Nation and Skype.[10] These tours often headline one act and guest multiple supporting acts whilst performing at venues of the House of Blues franchise.[11][12][13][14][15]

The website's main interface includes a panel of new artists which can be filtered alphabetically and by genre, in addition to the newest blogposts and a Spotify playlist (#NowWatching) of music released in that week.[7] The publication created a YouTube channel in January 2019 which has gained millions of views.[16] Their most popular video series, "Live From The Rooftop", has over 32 episodes consisting of live acoustic performances from the Live Nation Headquarters on Hollywood Boulevard.[17][18] Other series include one-on-one introduction interviews with new artists ("Who Is?"), self-recorded video tutorials by artists themselves ("How To") as well as simple live performances ("All Eyes On").[19]

References

  1. ^ "Hey world - nice to meet you! Welcome to Ones to Watch". Ones To Watch. October 3, 2013. Retrieved May 24, 2020.
  2. ^ "House of Blues Entertainment and Skype Collaborate To Enhance Emerging Artists Program, Offering Unprecedented Fan Access". Live Nation Entertainment. February 6, 2014. Retrieved May 24, 2020.
  3. ^ "Skype launches 'Ones to Watch' music promotion with Live Nation". Music Ally. February 21, 2014. Retrieved May 24, 2020.
  4. ^ "Case Study: Ones to Watch". Haven Agency. Retrieved May 24, 2020.
  5. ^ "Alcatel To Sponsor 'Ones To Watch,' An Emerging Artist Platform Powered By Live Nation". PR Newswire. September 6, 2019. Retrieved May 24, 2020.
  6. ^ "About - Ones To Watch: Facebook". Facebook. Retrieved May 24, 2020.
  7. ^ a b "Ones To Watch". Ones To Watch. Retrieved May 24, 2020.
  8. ^ Polo, Maxamillion (November 20, 2017). "Where Are They Now? Catch Up With OTW Alumni, Dua Lipa". Ones To Watch. Retrieved May 24, 2020.
  9. ^ "Live Nation: Ones To Watch Alumni". Live Nation Entertainment. Retrieved May 24, 2020.
  10. ^ Hampp, Andrew (February 6, 2014). "Skype, Live Nation Team For 'Ones To Watch' Concert Series At House of Blues (Exclusive)". Billboard. Retrieved May 24, 2020.
  11. ^ "Ones To Watch with Skype Presents: Kodaline". Ones To Watch. December 8, 2014. Retrieved May 24, 2020.
  12. ^ Polo, Maxamillion (June 17, 2019). "Ones To Watch Presents: 'Ashe: Mom's First Headline Tour' [ANNOUNCEMENT]". Ones To Watch. Retrieved May 24, 2020.
  13. ^ "Ones to Watch Presents: Saint Motel - the saintmotelevision tour". Ones To Watch. July 11, 2016. Retrieved May 24, 2020.
  14. ^ "Vinyl Theatre kicks off Live Nation's "Ones to Watch" tour". WTSP. February 16, 2016. Retrieved May 24, 2020.
  15. ^ "LOCASH Headlines Live Nation's 'Ones To Watch' Nationwide Tour". BroadwayWorld. September 19, 2016. Retrieved May 24, 2020.
  16. ^ "Ones To Watch - About". YouTube. Retrieved May 24, 2020.
  17. ^ "Ones To Watch: Live From The Rooftop". Ones To Watch. Retrieved May 24, 2020.
  18. ^ Damoui, Yasmin (January 16, 2018). "Ones To Watch Presents Live From The Rooftop: Bruno Major- "Just The Same"". Ones To Watch. Retrieved May 24, 2020.
  19. ^ "Playlists: Ones To Watch". YouTube. Retrieved May 24, 2020.


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