Organic linking, also known as natural linking, is a marketing strategy that involves creating high-quality content that attracts other websites to link back to it. Unlike paid or manipulative linking, organic links are earned through the value of the content itself.^[1] Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for search engines like Google Search that rank pages according to their links.^[2] Organic linking can be a powerful tool for improving search engine rankings, increasing brand awareness, and driving organic traffic to a website, because they act as Backlinks, the help prove credibility and reputation.^[3] Successful organic linking requires creating unique and informative content, that provides value for others; Estimates vary, but 50-80% of users clicks tend to go through organic links on the first page of a search engine's responses.