|Magnus Brännström (CEO)|
Alexander af Jochnick (Chairman)
Number of employees
Oriflame Holding AG is a multi-level marketing company that primarily sells beauty and personal care products. Oriflame was founded 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and Bengt Hellsten. The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden. Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.
The company has approximately 6,000 employees, 1,000 products and a turnover of over 1.3 billion Euro. Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million Oriflame Brand Partners. Marketing and sales are done online: during 2019 96% of the company’s global orders were placed online, 55% of which were placed using mobile devices.