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((About|American record label owned by McCrory's|the British record label owned by the Levy Company|Oriole Records (UK)))
((More citations needed|date=April 2018))
((Infobox record label <!-- See Wikipedia:WikiProject_Music -->
| name          = Oriole Records
| image         = OrioleRecordsSleeve.jpg
| image_size  = 200
| caption        = Oriole disc sleeve
| parent        = <!-- parent company, such as "[[Warner Music Group]]" -->
| founded      = ((start date|1921))
| founder       = McCrory's 
| fate            = <!-- explain the reason of the closing-->
| defunct       = ((end date|1937))
| status         = Defunct
| distributor   = <!-- distributors, separate with commas or <br /> -->
| genre         = <!-- such as "[[World music|World]]" -->
| country       = U.S
| location      = <!-- headquarters city and state -->
))

'''Oriole Records''' was an American [[record label]] founded in 1921 by McCrory's stores.<ref name="New Grove">((cite book|last1=Rye|first1=Howard|editor1-last=Kernfeld|editor1-first=Barry|title=The New Grove Dictionary of Jazz|date=2002|publisher=Grove's Dictionaries Inc.|location=New York|isbn=1-56159-284-6|page=172|volume=3|edition=2nd))</ref>

The Oriole label first appeared in 1921, selling for 25 [[United States dollar|cents]] per [[gramophone record|disc record]]. Originally, Oriole records were pressed by the [[Cameo Records|Cameo Record Company]] (generally not from Cameo material, however), but this arrangement lasted briefly. Most of the [[audio mastering|masters]] were leased from other labels, early on mostly [[Emerson Records|Emerson]]. From around number 115, Orioles were pressed by [[Grey Gull Records|Grey Gull]] and usually have unusual pairings of material, with one side being a hit popular tune and the other "standard" material, sometimes classical music. At number 250, Orioles began being [[record press|pressed]] by the Plaza Music Company, which also pressed [[Banner Records]], and whose issues were the original labels to be treated as "cheap" labels. Oriole and Banner, in common with [[Jewel Records (New York record label)|Jewel Records]], the [[Sears & Roebuck]] label [[Challenge Records (1920s)|Challenge Records]], and a few others, often used a standard set of "noms du disque" on their labels, rather than the actual names of the artists who recorded the tracks they issued. Plaza-pressed Orioles used "control numbers" to disguise their [[matrix numbers]]; oddly enough, these were later to appear on the flagship Banner label. After Plaza was merged into the [[American Record Corporation]], ARC matrix numbers replaced the control numbers.

During the 1930–32 period, ARC dropped a number of their labels; however, Oriole continued (due to the successful McCrory's contract), using the same number series (which eventually reached past 2000) as well as another series for country and [[race record]]s. In August, 1935, all the low-priced labels owned by ARC began using a new, date-related numbering system, in which the last digit (originally the last two digits) of the year was followed by the number for the month and finally a two-digit serial number specific to that month's releases. Race and [[country music]] records started their serial numbering at 51, so a [[blues]] record released in February, 1936 would carry a number like 6-02-51.

As the [[Great Depression|Depression]] and the popularity of [[radio]] cut into record sales, most of the store labels were discontinued; another factor was that the younger record buyers looked for specific versions of their favorite tunes, so name artists like [[Glenn Miller]] and [[Benny Goodman]] made up the majority of discs sold. The last Oriole records seem to have been issued in January, 1937. All of the low-priced labels were dropped in April, 1938 and the American Record Corporation was acquired by the [[Columbia Broadcasting System]] later that year.

== See also ==
* [[Conqueror Records]]: Sears store brand record label
* [[Embassy Records]]: UK Woolworth's store brand record label
* [[List of record labels]]

==References==
((reflist))

==External links==
* [https://archive.org/details/georgeblood?and%5B%5D=publisher:oriole Oriole Records] on the Internet Archive's [http://great78.archive.org/ Great 78 Project]

((Authority control))

[[Category:American record labels]]
[[Category:Record labels established in 1921]]
[[Category:Record labels disestablished in 1938]]
[[Category:McCrory Stores]]
[[Category:Store brands]]
[[Category:Jazz record labels]]

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