POCO
TypeCompany
IndustryConsumer electronics
FoundedAugust 2018; 3 years ago (August 2018) (as a sub-brand of Xiaomi)
As an independent company
17 January 2020; 2 years ago (17 January 2020) (India)
24 November 2020; 13 months ago (24 November 2020) (Global)
Area served
Worldwide
Key people
Kevin Qiu (Head of POCO Global)
sarthak vishnu adhat (Country Director, POCO India)
ProductsSmartphones
ParentXiaomi
Websitewww.po.co/global/ (Global)
www.poco.in (India)

POCO, formerly known as POCO by Xiaomi and Pocophone, is a Chinese smartphone company. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent company on 17 January 2020, followed by its global counterpart on 24 November 2020. Poco released its first smartphone, the Pocophone F1 in August 2018.[1][2][3]

History

The Poco brand was launched as a Xiaomi sub-brand in August 2018. Xiaomi introduced the Pocophone F1 under the Poco branding which become a success.[4] POCO India become an independent brand before the launch of its second device in January 2020. During the span of 3 years, the company launched 11 devices, most of them are rebranded Redmi smartphones.[5] [6]

In January 2021, POCO India introduced its new logo, mascot, and slogan Made of Mad.[7] POCO Global continues to use the old logo.

Products

POCO F Series

Model Codename Model number Release date Display type Display size Display resolution 4G LTE support 5G support SoC GPU

(Integrated with SoC)

RAM Internal Storage Camera Battery Operating System Colours
Main Front Initial Latest
Xiaomi Pocophone F1

India: POCO F1

beryllium August 2018 IPS LCD

With Gorilla Glass 4

6.18" 1080x2246px

(Full HD+, ~403 ppi)

Yes No Qualcomm Snapdragon 845

4x 2.8 GHz Kryo 385 Gold +
4x 1.8 GHz Kryo 385 Silver

Adreno 630

@710 MHz

6 GB
8 GB

LPDDR4x

64 GB
128 GB
256 GB

UFS 2.1

12 MP, f/1.9 +

5 MP, f/2.0, (Depth)

20 MP, f/2.0 4000 mAh

(Li-Po)

Android 8.1

(MIUI 9)

Android 10

(MIUI 12)

Graphite Black, Steel Blue, Rosso Red, Armored Edition
POCO F2 Pro

China: Redmi K30 Pro

lmi May 2020 Super AMOLED

With Gorilla Glass 5

6.67" 1080x2400px

(Full HD+, ~395 ppi)

Yes Qualcomm Snapdragon 865

1x 2.84 GHz Kryo 585 +
3x 2.42 GHz Kryo 585 +
4x 1.80 GHz Kryo 585

Adreno 650

@587 MHz

6 GB
8 GB
128 GB
UFS 3.0

256 GB
UFS 3.1

64 MP, f/1.9 +

5 MP, f/2.2, (Telephoto macro) + 13 MP, f/2.4, (Ultrawide 123˚) + 2 MP, f/2.4, (Depth)

20 MP, f/2.2 (Pop-Up) 4700 mAh

(Li-Po)

Android 10

(MIUI 11)

Android 11

(MIUI 12.5)

Neon Blue, Phantom White, Electric Purple, Cyber Gray
POCO F3

China: Redmi K40

alioth March 2021 AMOLED, 120 Hz

With Gorilla Glass 5

Qualcomm Snapdragon 870

1x 3.2 GHz Kryo 585 +
3x 2.42 GHz Kryo 585 +
4x 1.80 GHz Kryo 585

Adreno 650

@670 MHz

128 GB
256 GB

UFS 3.1

48 MP, f/1.8 +

8 MP, f/2.2, (Ultrawide 119˚) + 5 MP, f/2.4, (Macro)

20 MP, f/2.5 4520 mAh

(Li-Po)

Android 11

(MIUI 12)

Arctic White, Night Black, Deep Ocean Blue, Moonlight Silver
POCO F3 GT

China: Redmi K40 Gaming

ares July 2021 MediaTek Dimensity 1200

1x 3.0 GHz Cortex-A78 +
3x 2.6 GHz Cortex-A78 +
4x 2.0 GHz Cortex-A55

Mali-G77 MC9

@886 MHz

6 GB
8 GB

LPDDR4x

64 MP, f/1.7 +

8 MP, f/2.2, (Ultrawide 120˚) + 2 MP, f/2.4, (Macro)

16 MP 5065 mAh

(Li-Po)

Android 11

(MIUI 12.5)

Predator Black, Gunmetal Silver

POCO X Series

Model Codename Model number Release date Display type Display size Display resolution 4G LTE support 5G support SoC GPU

(Integrated with SoC)

RAM Internal Storage Camera Battery Operating System Colours
Main Front Initial Latest
POCO X2

China: Redmi K30

phoenixin February 2020 IPS LCD, 120 Hz

With Gorilla Glass 5

6.67" 1080x2400px

(Full HD+, ~395 ppi)

Yes No Qualcomm Snapdragon 730G

2x 2.2 GHz Kryo 470 Gold +
6x 1.8 GHz Kryo 470 Silver

Adreno 618

@825 MHz

6 GB
8 GB

LPDDR4x

64 GB
128 GB
256 GB

UFS 2.1

64 MP, f/1.9 +

8 MP, f/2.2, (Ultrawide) + 2 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

20 MP, f/2.2 +

2 MP, f/2.4, (Depth)

4500 mAh

(Li-Po)

Android 10

(MIUI 11)

Android 11

(MIUI 12.5)

Atlantis Blue, Matrix Purple, Phoenix Red
POCO X3 (India) karna September 2020 Qualcomm Snapdragon 732G

2x 2.3 GHz Kryo 470 Gold +
6x 1.8 GHz Kryo 470 Silver

64 GB
128 GB

UFS 2.1

64 MP, f/1.9 +

13 MP, f/2.2, (Ultrawide 119˚) + 2 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

20 MP, f/2.2 6000 mAh

(Li-Po)

Android 10

(MIUI 12)

Cobalt Blue, Shadow Gray
POCO X3 NFC surya 5160 mAh

(Li-Po)

POCO X3 Pro vayu (Global)

bhima (India)

March 2021 IPS LCD, 120 Hz

With Gorilla Glass 6

Qualcomm Snapdragon 860

1x 2.96 GHz Kryo 485 Gold +
3x 2.42 GHz Kryo 485 Gold +
4x 1.80 GHz Kryo 485 Silver

Adreno 640

@675 MHz

128 GB
256 GB

UFS 3.1

48 MP, f/1.8 +

8 MP, f/2.2, (Ultrawide 119˚) + 2 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

Android 11

(MIUI 12)

Phantom Black, Frost Blue, Metal Bronze
POCO X3 GT

China: Redmi Note 10 Pro 5G

chopin July 2021 IPS LCD, 120 Hz

With Gorilla Glass Victus

6.6" 1080x2400px

(Full HD+, ~399 ppi)

Yes MediaTek Dimensity 1100

4x 2.6 GHz Cortex-A78 +
4x 2.0 GHz Cortex-A55

Mali-G77 MC9

@850 MHz

8 GB

LPDDR4x

64 MP, f/1.8 +

8 MP, f/2.2, (Ultrawide 120˚) + 2 MP, f/2.4, (Macro)

16 MP, f/2.5 5000 mAh

(Li-Po)

Android 11

(MIUI 12.5)

Stargaze Black, Wave Blue, Cloud White

POCO M Series

Model Codename Model number Release date Display type Display size Display resolution 4G LTE support 5G support SoC GPU

(Integrated with SoC)

RAM Internal Storage Camera Battery Operating System Colours
Main Front Initial Latest
POCO M2 Pro gram July 2020 IPS LCD

With Gorilla Glass 5

6.67" 1080x2400px

(Full HD+, ~395 ppi)

Yes No Qualcomm Snapdragon 720G

2x 2.3 GHz Kryo 465 Gold +
6x 1.8 GHz Kryo 465 Silver

Adreno 618

@700 MHz

4 GB
6 GB

LPDDR4x

64 GB
128 GB

UFS 2.1

48 MP, f/1.8 +

8 MP, f/2.2, (Ultrawide 119˚) + 5 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

16 MP, f/2.5 5000 mAh

(Li-Po)

Android 10

(MIUI 11)

Android 11

(MIUI 12.5)

Out Of The Blue, Green and Greener, Two Shades of Black
POCO M2

Global: Redmi 9

shiva September 2020 IPS LCD

With Gorilla Glass 3

6.53" 1080x2340px

(Full HD+, ~395 ppi)

MediaTek Helio G80

2x 2.0 GHz Cortex-A75 +
6x 1.8 GHz Cortex-A55

Mali-G52 MC2

@950 MHz

6 GB

LPDDR4x

64 GB
128 GB

eMMC 5.1

13 MP, f/2.2 +

8 MP, f/2.2, (Ultrawide 118˚) + 5 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

8 MP, f/2.0 Brick Red, Pitch Black, Slate Blue
POCO M2 Reloaded

Global: Redmi 9

April 2021 4 GB

LPDDR4x

64 GB

eMMC 5.1

Android 10

(MIUI 12)

Pitch Black, Slate Blue
POCO M3 citrus November 2020 Qualcomm Snapdragon662

4x 2.0 GHz Kryo 260 Gold +
4x 1.8 GHz Kryo 260 Silver

Adreno 610

@750 MHz

4 GB
6 GB
64 GB
UFS 2.1

128 GB
UFS 2.2

48 MP, f/1.8 +

2 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

8 MP, f/2.1 6000 mAh

(Li-Po)

POCO Yellow, Power Black, Cool Blue
POCO M3 Pro 5G

Also: Redmi Note 10 5G

camellian May 2021 IPS LCD, 90 Hz

With Gorilla Glass 3

6.5" 1080x2400px

(Full HD+, ~405 ppi)

Yes MediaTek Dimensity 700

2x 2.2 GHz Cortex-A76 +
6x 2.0 GHz Cortex-A55

Mali-G57 MC2

@950 MHz

8 MP, f/2.0 5000 mAh

(Li-Po)

Android 11

(MIUI 12)

POCO M4 Pro 5G

China: Redmi Note 11 5G

evergo November 2021 IPS LCD, 90 Hz 6.6" 1080x2400px

(Full HD+, ~399 ppi)

MediaTek Dimensity 810

2x 2.4 GHz Cortex-A76 +
6x 2.0 GHz Cortex-A55

Mali-G57 MC2 4 GB
6 GB
64 GB

128 GB
UFS 2.2

50 MP +

8 MP, f/2.2, (Ultrawide 118˚)

16 MP 5000 mAh

(Li-Po)

Android 11

(MIUI 12.5)

POCO Yellow, Power Black, Cool Blue

POCO C Series

Model Codename Model number Release date Display type Display size Display resolution 4G LTE support 5G support SoC GPU

(Integrated with SoC)

RAM Internal Storage Camera Battery Operating System Colours
Main Front Initial Latest
POCO C3

Global: Redmi 9C

angelicain October 2020 IPS LCD

With Panda Glass

6.43" 720x1600px

(HD+, ~270 ppi)

Yes No MediaTek Helio G35

4x 2.3 GHz Cortex-A53 +
4x 1.8 GHz Cortex-A53

PowerVR GE8320

@680 MHz

3 GB
4 GB
32 GB
64 GB
13 MP, f/2.2 +

2 MP, f/2.4, (Macro) + 2 MP, f/2.4, (Depth)

5 MP, f/2.2 5000 mAh

(Li-Po)

Android 10

(MIUI 12)

Android 10

(MIUI 12)

Arctic Blue, Lime Green, Matte Black
POCO C31

Global: Redmi 9C

30,September 2021 Royal Blue, Shadow Gray

Update Policy

The Android and MIUI upgrades support may vary depending on the series model.[8]

Series Android MIUI
F +2 +4
X +2 +4
M +1 +3
C +1 +2

References

  1. ^ "Xiaomi spins off POCO as an independent poco company in india as developed by sarthak vishnu adhat (software engineer)". techcrunch.
  2. ^ "Xiaomi Pocophone F1 launches globally in 65 countries". xda.
  3. ^ "POCO Global announces that it is now an independent brand". gizmochina.
  4. ^ "POCO F1 review, 18 months later: Still going strong in 2021". android central.
  5. ^ "Country Director of POCO, Anuj Sharma explains the reason for rebranding Redmi devices". gizmochina.
  6. ^ "POCO explains why some phones are rebranded Xiaomi devices". 91mobiles.
  7. ^ ""The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage": POCO's Anuj Sharma". afaqs!. Retrieved 2021-04-06.
  8. ^ "Xiaomi's Update Policy". telegram.