Paradise Valley is a desert and mountain town in Arizona east of state capital Phoenix, of which it is a suburb. It is Arizona's wealthiest municipality.[5] The town is known for its luxury golf courses, shopping, expensive real estate, and restaurant scene.[6] According to the 2020 census, its population was 12,658.[4] Despite its relatively small area and population compared to other municipalities in the Phoenix metropolitan area, Paradise Valley is home to eight full-service resorts, making it one of Arizona's premier tourist destinations.
The town's history dates to a more agrarian society. After the initial European settlement, Paradise Valley was first used for cattle grazing. In the 1880s, when the land was being surveyed so it could be developed into agricultural lots, the name "Paradise Valley" first came into use, given by surveyors from the Rio Verde Canal Company and its manager at the time, Frank Conkey.[7] The name may have been chosen due to the abundance of spring wildflowers and palo verde trees.[8] Mainly an agricultural area during the 1800s and the first half of the 1900s, the area began to be settled after World War II, on large, one-to-five-acre (4,000 to 20,200 m2) lots for which it became known.
As the neighboring settlements of Phoenix and Scottsdale began to grow and annex adjoining areas, the residents of what became Paradise Valley were concerned that the qualities they most valued would be lost if they were consumed by their larger neighbors.[9] These residents formed the "Citizens Committee for the Incorporation of The Town of Paradise Valley, Arizona", which collected enough signatures to take to the Maricopa County Board of Supervisors. The supervisors granted the petition, allowing the town of Paradise Valley to be incorporated on May 24, 1961.[8]
Today, Paradise Valley is Phoenix's wealthiest suburb,[10][11] known primarily for its many resorts and expensive real estate.[12]
Geography
According to the United States Census Bureau, the town has an area of 15.4 square miles (40 km2), of which 0.03 square miles (0.08 km2), or 0.18%, is water.[2]
Mummy Mountain dominates Paradise Valley's central terrain. Other landmarks include Camelback Mountain on the southern border and the Piestewa Peak mountainous area on the western border.
Several historical sites are within the town, including the Harold C. Price, Sr. House, McCune Mansion/Hormel Mansion, and Barry Goldwater Memorial Park.
Paradise Valley's motto, coined by residents, is "There is a reason we call this valley 'paradise'."[1]
As of the 2020 census the town had a population of 12,658, consisting of 5,728 households.
From the 2000 census: The population density was 881.7 inhabitants per square mile (340.4/km2). The 5,499 housing units averaged 354.8 per square mile (137.0/km2). The racial makeup of the town was 95.6% White, 0.7% Black or African American, 0.2% Native American, 2.0% Asian, <0.1% Pacific Islander, 0.4% from other races, and 1.0% from two or more races. About 2.7% of the population was Hispanic or Latino of any race.
Of the 5,034 households, 33.3% had children under the age of 18 living with them, 76.1% were married couples living together, 4.3% had a female householder with no husband present, and 17.3% were not families; 13.6% of all households were made up of individuals, and 6.9% had someone living alone who was 65 years of age or older. The average household size was 2.71 and the average family size was 2.98.
In the town, the population was distributed as 24.9% under the age of 18, 4.0% from 18 to 24, 18.8% from 25 to 44, 35.9% from 45 to 64, and 16.4% who were 65 years of age or older. The median age was 46 years. For every 100 females, there were 98.7 males. For every 100 females age 18 and over, there were 96.1 males.
The median income for a household in the town was $150,228, and for a family was $164,811. Males had a median income of $100,000 versus $52,302 for females. The per capita income for the town was $81,290. About 1.9% of families and 2.5% of the population were below the poverty line, including 1.5% of those under age 18 and 2.8% of those age 65 or over. In 2012, the Forbes magazine named Paradise Valley's zip code, 85253, the 71st-most expensive in the United States. This ranking also makes it the most expensive in the state of Arizona.[14] In February 2024, Business Insider highlighted how the city was seeing a notable increase in the number of wealthy transplants from California. The Wall Street Journal described this trend a year earlier.[15][16]
Government
Mayor Jerry Bien-Willner, first elected in 2018, began his third term as mayor of Paradise Valley in 2022.[17] The mayor and six town council members are the elected representatives of the Town of Paradise Valley. The council has six members, who are elected to serve four-year staggered terms. In 2010, voters approved direct election of the mayor. Scott LeMarr became the first directly elected mayor in 2012. The council still selects its vice mayor from among its members.
The Town's accredited police department[18] is led by Chief Freeman Carney.[19]
In 2012, citizens gathered 500 signatures on a petition requesting that the council reconsider the issue of direct election of the mayor. In June 2012, the council voted to return the question of direct election of mayor to the people.[20] Residents voted to keep direct election of the mayor.
The town is not to be confused with Paradise Valley Village, an official municipal designation, in northeast Phoenix. For instance, Paradise Valley Community College, Paradise Valley High School, Paradise Valley Mall, Paradise Valley Golf Course, and the former Paradise Valley Hospital are all several miles north of the town, in Phoenix. The Paradise Valley Unified School District does not serve the town of paradise valley either, only the areas north of it; its boundaries end a few miles north of the border.
United States
Arizona
