Paradox for Windows
Paradox for Windows[3] is distinctly different from Paradox for DOS, and was produced by a different team of programmers. Paradox for Windows applications are programmed in a different programming language called ObjectPAL.[3] Although key features of the DOS product, the QBE and the database engine, were ports keeping the DOS code, there was a major break in compatibility from PAL to ObjectPAL and in the shift to a GUI design metaphor for Forms and Reports. The ObjectPAL changes were controversial but forced since PAL was based on keystroke recording actions that had no equivalent in Windows. An object-based language based on ideas from Hypercard was used in place of keystroke recording. The Forms and Reports designers used device-independent scaling including ability to work in zoomed mode for detailed layout. The mouse right-click was used for access to Forms and Reports properties, inspired by the Xerox Alto and Smalltalk, in a way now almost universal to Windows programs. The ObjectPAL was (like Hypercard) associated with the visual objects - also revealed by right click. Property inspection and layout tools could be "pinned up" to stay on screen, an idea borrowed from the NeXT and now fairly widely adopted in Windows.
For approximately the first year of development the object-oriented code was written in C aided by macros, until Turbo C++ was available, at which point the remaining parts of the code were written in C++. The product manager up until shipping version 1.0 was Joe Duncan. The development and QA team totaled about 30 people.
Both Paradox for Windows and Quattro Pro for Windows, a closely related project, started development under beta versions of Windows 3.0, in the spring of 1990. Paradox/Windows ended up delayed about a year beyond its original plan, shipping in early 1993.[3] The reasons were many, but not entirely surprising for a major rewrite, in an OO language with new tools, shifting to a GUI paradigm, on what was essentially a first version operating system. Still it was a big problem for the company and Microsoft managed to ship Access a couple of months ahead of Paradox for Windows, a major marketing win for Microsoft.
In 1990, Borland also started work on an internal dBASE clone for both DOS and Windows, written in assembler, which was planned to ship in 1992. By early 1992 it became clear that Ashton-Tate was in difficulties on developing Windows versions of their products and so Borland switched plans, instead acquiring the company and anointing their internal project as the official successor. Part of the Ashton-Tate acquisition was the InterBase rdbms and it was decided that Paradox/W should be able to work with InterBase as well as the Paradox engine, and this led to the creation of an IDAPI engine based around InterBase.
The acquisition also shifted focus. Paradox had historically competed against dBASE in some markets, and Paradox/W originally was designed to improve the competitive position in the developer-oriented market. After dBASE was acquired, this was no longer desirable, and emphasis shifted toward an ease-of-use market. However the product could not be changed to match the emphasis (this occurred in later releases) at that late stage, making the product somewhat overly complex for the entry level market.
Microsoft's first desktop database program, Microsoft Access, did a good job of addressing that same market, and got there first when it debuted at COMDEX November 1992. In response to Borland's acquisition of Ashton-Tate, Microsoft acquired FoxPro and incorporated its Rushmore technology into the Access Jet Engine to significantly improve its performance.
Microsoft Access offered many features that were easier for end users and developers to implement, including a more intuitive query interface using Windows links between fields rather than the Paradox text tagging of fields in QBE, and the Access Basic programming language which was more similar to PAL than ObjectPAL. Access and Paradox significantly differed in the way they presented results from queries. Access showed records before a query was completed and without the overhead of creating an output table. Paradox showed the results only after all the records were retrieved and an ANSWER table created. This performance difference was significant for large datasets and negatively impacted Paradox/W.
Taking a cue from Borland's low price Quattro Pro spreadsheet debut against Microsoft Excel, Microsoft Access debuted with a $99 price.[3] This undercut the traditional DBMS prices of Paradox DOS, Paradox Windows, and dBase of around $799, which negatively impacted Borland more than any other firm.
The Borland management team, with its 85% market share of the desktop database market, severely underestimated the threat of Microsoft and Microsoft Access.[7] Still, Paradox/W sold well for a while. Meanwhile, Borland was going through some serious problems caused by the Ashton-Tate acquisition. Many product lines were discontinued, corporate reorganization and consolidation was painful, and, even worse, the internal dBASE project at the center of the acquisition rationale was eventually canceled for technical reasons, leaving Borland with a collapse in revenues and a serious need to develop the missing dBASE for Windows in a hurry. Borland lost the strength to fight the multiple marketing battles it needed for its range of products. Paradox was minimally marketed to the developers since the company decided it would hold out for a replacement of dBASE, which eventually came out in 1994, too late for the company.[6]
To make matters worse, while the dBASE for DOS clone (FoxBase) copied dBASE closely, the Windows version of this product was developed without an existing dBASE for Windows model. One of dBASE for DOS's strengths was multi-vendor support, and this was lost in the various Windows xBase products. Borland's Visual dBASE for Windows couldn't run Microsoft's Foxbase for Windows programs and vice versa. Faced with a fragmented market and the need to rewrite programs to take advantage of Windows, there was little incentive for xBase users to stay loyal to the brand they'd used for DOS.
In 1995, Microsoft bundled Access into their Microsoft Office Professional Suite with Word, Excel, and PowerPoint.[8] This effectively killed the end-user desktop database market for standalone products.[citation needed] Despite solid follow-on versions with improvements to usability for entry-level users, Paradox faded from the market. It was included in the sale of Borland products to WordPerfect, which were in turn resold as WordPerfect got into financial products, and, at the time of writing[when?], Paradox for Windows, WordPerfect, and Quattro Pro for Windows are all owned by Corel and sold as part of their office suite. dBASE for Windows came out too late to be a significant player in the Windows market: most dBASE programmers by then had migrated to Microsoft FoxBASE, a very similar database tool. Borland itself retained the InterBase/IDAPI server and focused efforts on its Delphi tools, which over the years gave it an influential but small part of the data-oriented developer market.