American company
ParkJockey is an American parking revenue and access control startup that allows the real estate owners or operators to streamline parking operations using smart software and hardware technologies and data APIs. On the consumer-facing front, the company has developed a payment terminal kiosk for parking as well as a mobile application to search and pay for parking spaces.
ParkJockey partners with organizations such as Ticketmaster,[4] Hertz,[5] the Miami Heat,[6] and provides parking at venues including the Rose Bowl,[7] the US Bank Stadium,[7] Camping World Stadium and the FTX Arena.
History and growth
ParkJockey was co-founded by two former management consultants in Chicago. Having diagnosed a number of inefficiencies in the parking industry, they lay the foundation of ParkJockey with a website for paying for off-street parking spaces.[8] In 2013, ParkJockey raised $1.8 million in angel investment to develop a mobile app and has formally launched its services later in the year.[9] Seeing a potential for growth in Europe, ParkJockey launched its London office in 2014 to serve all of the U.K. market.[10]
Since then, the company has undergone further investment rounds and has grown to become a B2B real estate technology platform offering landlords and parking operators hardware and software to manage and optimize parking operations,[11] including big data services.[12]
It is headquartered in Miami, with operations across the U.S. and the U.K.[13]
On December 3, 2018, financial and technology news media reported that Softbank Group and Mubadala have recently bought stakes in ParkJockey, primarily to finance planned acquisitions of parking lot operators, with the total investment amount approximated to be between $800 million and $1 billion.[14][15][16][17][18][19]
ParkJockey changed their name to REEF technology in 2019.[20]
Partnerships
Ticketmaster
In January 2015, ParkJockey announced a partnership with the largest ticket sales company, Ticketmaster. The exclusive partnership is currently limited to the U.K. market.[4]
Miami Heat and FTX
In December 2014, ParkJockey became the official parking provider for the NBA franchise[21] HEAT Group. For all Miami HEAT games and other events (e.g., concerts) at the FTX Arena, ParkJockey provides parking spaces in advance.[22][23][24]
PaybyPhone
ParkJockey and PayByPhone (subsidiary of PayPoint, LSE: PAY)[25] announced a mutually exclusive partnership in late 2015. The companies decided to blend their services in order to provide better assistance for their customers.[26]
ResDiary
ResDiary, online reservations system, partnered with ParkJockey in 2015. ParkJockey provides parking for the customers who book their restaurant reservations through ResDiary.[27]
Odeon Cinemas
ParkJockey partnered with Odeon Cinemas in 2014. The company offers parking for Odeon customers who would like to have their parking space reserved along with their cinema tickets.[28]
Charitable activities
ParkJockey has made financial contributions to Phil Collins' Little Dreams Foundation and The Gurkha Welfare Trust,[29] and supported the It Gets Better Project during the 2015 Pride Week.[30]
