Peacock Productions
Company typeDivision
IndustryTelevision production
  • NBC News Productions
  • NBC Next Media
  • NBC Media Productions
FoundedJuly 15, 2007; 16 years ago (2007-07-15)
DefunctMarch 2, 2020; 4 years ago (2020-03-02)
Fateshut down
NBC News
United States
Key people
Liz Cole, president
ParentNBCUniversal News Group

Peacock Productions was a long-form production unit of NBC News. The division, established on July 15, 2007, primarily produced one-off factual programs and specials, airing across both NBCUniversal and third-party networks. Peacock served as an incubator for new production technologies that have later been adopted by NBC News, such as tapeless recording.[1]

The studio was shut down on March 2, 2020, with NBC News citing changes to its strategies on documentaries.


Peacock was established on July 15, 2007 by the merger of NBC News Productions, NBC Media Productions, & the digital unit NBC Next Media, along with the staff of NBC's newsmagazine Dateline. The merger came in response to the growing popularity of non-fiction programming on television (with a particular emphasis on cable channels and digital outlets), and in the wake of a recent series of budget cuts at NBC Universal that affected NBC News's long-form production units[2]

In May 2012, Today senior producer Marc Victor stepped down and joined Peacock to lead a new unit, Tomorrow Productions — which would leverage the resources and talent of Today.[3] In 2013, Peacock produced Skywire Live for Discovery Channel, a live special that featured Nik Wallenda's crossing of the Little Colorado River gorge near Grand Canyon National Park.[1]

The studio shut down on March 2, 2020, with NBC News stating that it was "shifting its documentary strategy to an entirely new model, consistent with industry trends". An employee reported that streaming video had reduced the demand for the type of low-cost documentaries traditionally made by Peacock.[4] It was eventually replaced by NBC News Studios, which maintains production of many NBC News programming.[5][6]


Title Year Released Channel
Sister Wives: Tell All 2018 TLC
Keith Morrison Investigates 2015–present Investigation Discovery
Killing Versace: The Hunt for a Serial Killer 2018 Oxygen
Simone Biles: American Gold 2018 Lifetime
Final Appeal 2018 Oxygen
Why Planes Crash 2009-2015 MSNBC and Weather Channel
Headliners 1999–present MSNBC
USS Indianapolis Live - From the Deep 2017 PBS
Surviving Harvey 2017 Animal Planet
Behind Closed Doors with Natalie Morales 2017 Reelz
Phelps vs. Shark 2016 Discovery


  1. ^ a b "Behind the Scenes at NBC Peacock Productions". TV Technology. Retrieved 8 August 2013.
  2. ^ Learmonth, Michael (2007-07-09). "NBC News sets combo arm". Variety. Retrieved 11 August 2013.
  3. ^ Andreeva, Nellie (2012-05-04). "'Today' Producer Marc Victor Segues To Running 'Today'-Affiliated Production Co". Deadline. Retrieved 2020-04-16.
  4. ^ Steinberg, Brian (January 10, 2020). "NBC News Will Shut Down Peacock Productions". Variety. Retrieved January 10, 2020.
  5. ^ Steinberg, Brian (2020-01-23). "NBC News Launches Documentary Studio for Streaming-Video Era (EXCLUSIVE)". Variety. Retrieved 2023-09-28.
  6. ^ Weprin, Alex (2020-01-23). "NBC News Launches New Production Studio". The Hollywood Reporter. Retrieved 2023-09-28.