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| Location | Gulf Shores, Alabama, United States |
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| Coordinates | 30°17′56″N 87°40′52″W / 30.29889°N 87.68111°W |
| Address | 3800 Gulf Shores Parkway |
| Opening date | 2008 |
| Management | RCG Ventures |
| Owner | RCG Ventures |
| Architect | CMH Architects |
| No. of anchor tenants | 6 |
| Total retail floor area | 372,000 square feet (35,000 m2) |
| Website | pelicanplacegulfshores |
Pelican Place at Craft Farms is a 372,000-square-foot (34,600 m2) lifestyle center in Gulf Shores, Alabama.[1] It is planned to expand to 650,000 square feet (60,000 m2).[2] It was designed by CMH Architects of Birmingham, the firm that also designed the Eastern Shore Centre in nearby Spanish Fort. It was developed by Colonial Properties as part of their "Pinnacle" brand of lifestyle centers and was originally known as the Pinnacle at Craft Farms. In September 2015, Langley Properties, the development's most recent management company, sold Pelican Place to RCG Ventures of Atlanta, Georgia, for more than $18 million.[3][4]
Pelican Place has three anchors. These include a 60,000-square-foot (5,600 m2) fourteen screen Cobb Theatres multiplex, a 15,676-square-foot (1,456.3 m2) Books A Million, and 25,344-square-foot (2,354.5 m2) Bed Bath & Beyond. A 90-room Courtyard by Marriott hotel, and a 45,000-square-foot (4,200 m2) Publix supermarket are immediately south of Pelican Place.[1][5] The main in-line tenant buildings of the shopping center are oriented along a linear street-scape, which is then intersected to the east by a pedestrian oriented restaurant plaza and splash fountain.[1] Pelican Place was developed as a retail and entertainment component of the Craft Farms golf community, from which it is separated via a landscaped man-made retention pond. It is the primary retail component of the 150-acre (61 ha) master-planned community.[3]