Crystall, a 5.6% abv pale lager; Peroni Gran Riserva, a 6.6% abv strong lager; Peroncino, a 5% pale lager; Peroni Leggera, a 3.5% pale lager; Capri, a 4.2% abv light lager.
By 2016, Peroni was owned by Miller Brands U.K. of SABMiller. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Peroni to Asahi Breweries on 13 October 2016.[1][2][3]
330mL bottle of Peroni Nastro Azzurro as of 2023
Foundation and early history
Foundation by Giovanni Peroni & Vigevano
The Peroni company was established under the founding family name in the town of Vigevano, Italy, in 1846.
Due to booming business, a second brewery was built in Rome. The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation.
Advertising
In the 1960s and through their expansion, Peroni Nastro Azzurro launched numerous successful advertising campaigns, keeping a strong focus upon the sea and sailing world; each campaign featuring a model styled in a sailor outfit and hat.
In February 2021, Aston Martin F1 Team announced a partnership with Peroni to promote the Peroni Libera 0.0% alcohol free beer brand. [4]
Acquisition and expansion
The original Peroni beer. 4.7% abv. 330ml bottle.
By the 1990s, both the Peroni brand name and product line were distributed and known worldwide. The London-based brewing giant SABMiller bought the company in 2003, making it one of the few international brands in its portfolio.
Peroni was bought from SABMiller by the Japanese brewing giant Asahi in February 2016.
Beers under the Peroni brand include: Crystall, a 5.6% abvpale lager; Peroni Gran Riserva, a 6.6% abv strong lager; Peroncino, a 5% pale lager; Peroni Leggera, a 3.5% pale lager; Peroni Capri, a 4.2% light lager.[5] The company also produces the Wührer[6] brand – a 4.7% pale lager launched in Brescia in 1829. The main brands are Peroni and Nastro Azzurro.
Peroncino beer
Peroni
Peroni is the Peroni company's original brand. According to Assobirra,[7] it is the best selling beer in Italy. It is 4.7% abv and made with barley malt, maize, hop pellets and hop extract. By the 1950s and 1960s, Peroni was the most recognized brand of beer throughout the Italian peninsula and in 2019 was one of the five most popular Italian beers in the world.[8] Peroni is also available as a lemon flavour, named chill lemon.[9]
