Peter Moore
BornFebruary 21, 1944
Cleveland, Ohio
DiedApril 29, 2022 (2022-04-30) (aged 78)
Portland, Oregon
EducationChouinard Art Institute
Known forDesigning the Air Jordan 1 silhouette, Nike Dunk silhouette, Air Jordan logo, Jumpman logo, and Adidas logo.
SpouseChristine Hummel
Children3 sons

Peter Moore (February 21, 1944 – April 29, 2022[1]) was an American designer who was a Creative Director at Nike and Adidas from the 1970s to the late 1990s. Moore is credited as the creator of the [2] Air Jordan 1 silhouette[3][4] and Nike Dunk silhouette. As a multidisciplinary designer, Peter Moore also created logos for the sneaker brands including the Air Jordan ball-and-wings logo,[5] the Jumpman logo, and the Adidas mountain logo.[1]

Early life

Moore was born on February 21, 1944, in Cleveland, Ohio to Raymond (a career Navy, officer) and Mary (Jameson) Moore.[1] He attended Chouinard, now California Institute of the Arts, where he studied art and then graphic design, graduating in 1969.[6] He then moved to Portland in 1972.

Career

Moore began working with Nike in 1977.[7][8] He then left Nike in 1987[9] to join Adidas, and eventually established Adidas America in 1992.[10] Following the unexpected death of Rob Strasser in 1993, Moore served as Adidas' chief executive officer for a short period.[6] In 1998, Moore left Adidas to focus on printmaking[9] only to return again as a brand consultant for Adidas in 2013.[6] He died on April 29, 2022 in Portland, Oregon; he was 78.[1]

Popular culture

Matthew Maher portrayed Moore in the 2023 movie Air.[11]

References

  1. ^ a b c d Sandomir, Richard (2022-05-06). "Peter Moore, a Force in the 1980s Sneaker Revolution, Dies at 78". The New York Times. ISSN 0362-4331. Retrieved 2022-05-28.
  2. ^ "Why Are Air Jordan 1's Banned? | SneakerNews.com". Sneaker News. 2020-10-17. Retrieved 2022-01-25.
  3. ^ "Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Have". Complex. Retrieved 2022-05-28.
  4. ^ Engvall, Nick (2019-11-01). "Air Jordan 1 History Lesson – Sneaker History - Podcasts, Footwear News, & Sneaker Culture". sneakerhistory.com. Retrieved 2022-01-25.
  5. ^ "Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Have". Complex. Retrieved 2022-01-25.
  6. ^ a b c Feitelberg, Rosemary (2013-01-17). "Q&A: Peter Moore's Name Game". WWD. Retrieved 2022-01-25.
  7. ^ "This Man Reinvented Nike, Seduced Adidas, and Helped Make PDX the Sports Gear Capital of the World". Portland Monthly. Retrieved 2022-01-25.
  8. ^ "Peter Moore". www.algenesismaterials.com. Retrieved 2022-01-25.
  9. ^ a b "Exhibition celebrates art of former Nike, Adidas creative guru Peter Moore". www.bizjournals.com. Retrieved 2022-01-25.
  10. ^ "Peter Moore: Basketball was Adidas America's launching point". www.bizjournals.com. Retrieved 2022-01-25.
  11. ^ Christine Champagne (2 May 2023). "Matthew Maher on Playing Nike Design Legend Peter Moore in the New Film, Air". Muse by Clio. Retrieved 29 May 2023.


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