Playas
City
General Villamil Playas
A beach in Playas
Flag Coat of arms
Playas Location in Ecuador
Coordinates: 2°37′48″S 80°23′24″W / 2.63000°S 80.39000°W / -2.63000; -80.39000
Country	Ecuador
Province	Guayas
Canton	Playas Canton
Parishes	List of urban parishes
Area
• City	16.9 km2 (6.5 sq mi)
Population  (2022 census)[1]
• City	48,156
• Density	2,800/km2 (7,400/sq mi)
Time zone	UTC-5 (ECT)
Climate	Aw

Playas (officially known as General Villamil Playas) is a coastal city located in the province of Guayas, Ecuador. It is the seat of Playas Canton, created in 1989. As of the census of 2022, the city had a population of 48,156.^[1] The city takes its official name from the independence hero, General José de Villamil. Playas is an important tourist center and is located approximately 96 km from Guayaquil.

Economy

The economy of Playas is largely tourism based, with a number of hotels and resorts located in the area. The Playas include Playa General Villamil, Paseo Acuático Recinto Data de Villamil, Playa el Arenal, Playa de data de Villamil, and Playa de Puerto Engabao. Aside from tourism, Playas has a thriving fishing community and is known for its seafood cuisine. Playas is also home to the Gómez Rendón Military Academy.